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Advertising Review Flashcards | StudBud
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Advertising Review
Advertising Review
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Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
Why should viewers be wary of celebrity or influencer "testimonials"?
The celebrity may not actually use the product they are endorsing
The celebrity is being hypnotized and doesn't know what they are saying
The celebrity uses the product too much and is biased
The celebrity does not have any authority to speak about the product.
2
This rhetorical appeal establishes credibility and trust
Ethos
Porthos
Logos
Pathos
3
This technique is used to make the consumer believe one company/product is better than the other.
Bandwagon
Transfer
Testimonials
Facts and figures
4
Which of the following best describes the "bandwagon" technique?
The viewer thinks they are cool enough to be the first one to get a product
Establishes credibility with the audience/viewer
The viewer feels left out if they don't get the product
Gives the viewer a positive association with the product
5
What is a primary source?
A museum
It is a text that is written about a first-hand experience
A first-hand account of (or an object present during) an historical event
A textbook
6
Elements that enhance the visual appearence of a publication are called
Published Features
Text Features
Testimonials
Textual Evidence
7
Which rhetorical appeal is used to establish logical reasoning?
Ethos
Logos
Pathos
Porthos
8
What technique is used in this advertisement?
Bandwagon
Avant-Garde
Facts and figures
Transfer
9
Which rhetorical appeal best fits this image?
Logos
Ethos
Porthos
Pathos
10
This advertisement uses which technique?
Avant-Garde
Bandwagon
Testimonials
Transfer
