Foundations of Sports & Entertainment Marketing and Ethics

Question 1

The particular group of consumers you want to reach:

Accepted Answer

target market

Question 2

What is the current national theme for DECA?

Accepted Answer

Limitless

Question 3

Whatever a business offers to customers to satisfy needs and wants:

Accepted Answer

product

Question 4

What is the single most watched sporting event by U.S. viewers?

Accepted Answer

Super Bowl

Question 5

This sport has been granted an exemption by the U.S. Congress from all anti-trust laws:

Accepted Answer

Major League Baseball

Question 6

The process of developing, promoting, & distributing products or services to satisfy customers:

Accepted Answer

marketing

Question 7

Private lessons by a golf pro

Accepted Answer

Service

Question 8

Focuses on the business of sports and the use of sports as a marketing tool:

Accepted Answer

sports marketing

Question 9

A basic necessity, such as food, clothing, or shelter:

Accepted Answer

need

Question 10

The NFL generates more than $1 billion in sales each year. Where does this money come from?

Accepted Answer

all of the above

Question 11

A jersey with your favorite team on it

Accepted Answer

Good

Question 12

He played for Pittsburg in 1909. His baseball card recently sold for $2,800,000.

Accepted Answer

Honus Wagner

Question 13

Over 100 years ago, these companies inserted baseball cards in their packages:

Accepted Answer

tobacco companies

Question 14

Any direct & personal communication with customers to assess and satisfy their needs and wants:

Accepted Answer

selling

Question 15

Describes all potential customers who have the desire & ability to purchase a products:

Accepted Answer

market

Question 16

Involves determining the best way to get products or services to customers:

Accepted Answer

distribution

Question 17

Uses advertising and other communication to distribute information about products or services:

Accepted Answer

promotion

Question 18

Businesses budget for own needs and provide customers with assistance in paying for products :

Accepted Answer

financing

Question 19

Which of the following is NOT one of the 4 elements of the marketing mix?

Accepted Answer

production

Question 20

This term that describes any media used to distribute an event to a large number of people.

Accepted Answer

mass media

Question 21

This involves gathering and using information about customers to improve business decisions:

Accepted Answer

marketing-informationmanagement

Question 22

The marketing mix, also known as the elements of marketing, consists of:

Accepted Answer

product, price, place, & promotion

Question 23

What is the single most watched sport, worldwide?

Accepted Answer

Soccer

Question 24

Any unfulfilled desire:

Accepted Answer

want

Question 25

The specific group of consumers an organization selects as the focus of its marketing plan:

Accepted Answer

target market

Question 26

This is the amount of money people have available to spend after paying for necessities:

Accepted Answer

discretionary income

Question 27

This is the creation and maintenance of satisfying exchange relationships:

Accepted Answer

marketing

Question 28

Sports & entertainment events are not considered necessities. They require the spending of:

Accepted Answer

discretionary income

Question 29

A business focuses on satisfying customer needs and wants while making a profit.:

Accepted Answer

marketing concept

Question 30

Where will DECA's international conference be held this year?

Accepted Answer

Atlanta, GA

Question 31

A product can be a good or a:

Accepted Answer

service

Question 32

Designing, developing, maintaining, improving or acquiring products to satisfy customers:

Accepted Answer

product/servicemanagement

Question 33

This is the most profitable professional sports business in the United States:

Accepted Answer

National Football League

Question 34

Element of marketing mix involves the locations and methods used to make products available:

Accepted Answer

place/distribution

Question 35

Marketing is a modern occurrence and has no historical roots earlier than modern baseball.

Accepted Answer

False

Foundations of Sports & Entertainment Marketing and Ethics

Questions 35

Foundations of Sports & Entertainment Marketing and Ethics

Questions 35