The 3 reading positions by Stuart Hall are...

Dominant, negotiated & Oppositional

Horizontal Integration is when a company can...

Use subsidiaries to promote across different platforms

What is a 'niche' audience?

A smaller audience with specialised interests & backgrounds

What is a target audience?

specificgroups of people that advertisers want to reach

The meaning generated by the signifier

In terms of 'Identity theory', David Gauntlett said that audiences get...

...a sense of their own cultural identity through the media

Psychographics refers to...

Values, attitudes and lifestyles

What does 'Passive Audience' mean?

Likely to accept the preferred meaning/ little engagement

As a public service broadcasting corporation, the BBC has a remit for its licence. What is it?

To educate, inform and entertain

Hall believed that stereotypes result from...

dominant hegemonic groups controlling less powerful groups, people in the media are ignorant to most sections of society

Mise en scene includes

props, lighting, frame composition, colour, make-up, costume

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Year 12 Media Studies - Revision

69 termsStudBud Administration9 plays

A revision of lots of the things that you should have learned this year

Flashcards69 cardsFPractice quizPHost liveL

Questions 69

Answers

1
Clay Shirkey writes about?
Textual poaching
Prosumers
Regulation
Diversion
2
The 3 reading positions by Stuart Hall are...
Agree, partly agree & disagree
Dominant, negotiated & Oppositional
Dormant, negotiating & active
Up, down & around
3
What is a Symbolic Code?
The factual meaning
A physical sign
The implied meaning
The literal meaning
4
In Clueless, what famous actor portrays Cher's ex-stepbrother, a guy she eventually falls for?
Seth Rogan
James Franco
Ryan Reynolds
Paul Rudd
5
This shot's purpose is to establish location. Which shot is it?
Low angle
Extreme long shot
Extreme close up
Over head shot
6
Submarine can best be described as a...
Drama
Romantic Comedy
Coming of age film
Teen film
7
Who thinks that the media represents ethnic minorities as being the 'source of the problem'?
Ferguson
Stuart Hall
Barker
Tuchman
8
Who owns the Guardian newspaper?
The Scott Trust Limited
A group of shareholders
Rupert Murdoch
9
Horizontal Integration is when a company can...
Use subsidiaries to promote across different platforms
Integrate different subsidiaries to create products
Integrate different subsidiaries for exhibition purposes
Maximise profits by controlling all the stages of production
10
what is this camera angle
wide angle shot
extreme close up shot
close up shot
mid angle shot
11
What is a 'niche' audience?
The specific group at whom the product is aimed
A smaller audience that only targets racial minorities
A smaller audience with specialised interests & backgrounds
12
Which is NOT one of Stuart Hall's Audience Responses?
Preferred reading
Subversive reading
Negotiated reading
Oppositional reading
13
What is a target audience?
specificgroups of people that advertisers want to reach
An audience that watches the advert
Anyone watching the TV
an audience who are not in the market for the product
14
What camera angle is this?
Birds Eye
Canted
Worms Eye
Low
15
The signified is
The denotation
The meaning generated by the signifier
Meaningless
A generic convention
16
what technique breaks the fourth wall?
POV shots
Narration
Open narrative
Speaking to camera
17
What colour coat does Jordana wear?
Blue
Yellow
Red
Pink
18
The signifier is
a way of classifying audiences
The word or picture we see
The connotation of the sign
The fully formed sign
19
Who directed Submarine?
Ben Stiller
Guy Ritchie
Wes Anderson
Richard Ayoade
20
A company that makes films and provides the location for building movie sets.
director
producer
studio
cast
21
In Shirkey’s end of audience theory, are audiences now preceded to be passive or active?
Passive
Neither
Both
Active
22
The camera movement technique being used here is....
Zooming out
Panning
Tracking
Zooming in
23
When the audience creates their own interpretation of the text
Aberrant reading
Preferred or dominant reading
Negotiated reading
Oppositional reading
24
The Hermeneutic code is...
Male only codes
Action codes
Grammar codes
Enigma codes
25
Which of these Newspapers is NOT a tabloid
The Daily Mirror
The Daily Star
The Sun
The Guardian
26
In terms of 'Identity theory', David Gauntlett said that audiences get...
...a sense of how to behave in the media
...a sense of their own cultural identity through the media
...a sense of their own gender identity through the media
...a sense of how cultural identity is achieved
27
Equilibrium - Disruption - Resouloution - Restore - New Equilibrium
Vladimir Propp
Tzvetan Todorov
Roland Barthes
Levi-Strauss
28
The camera movement technique being used here is...
Low angle
Tracking
Zooming in
Close-up
29
What was Hall's main point when it came to representation?
Stereotyping
Three hypothetical positions
Media provides us with tools
Gender is constructed through discourse
30
What was Submarine's film budget?
$3 million
$2.5 million
$1.5 million
$2 million
31
Signifier and signified... who done it?
Claude Levi-Strauss
Franz Ferdinand
Ferdinand de Saussure
Stuart Hall
32
The BBC is a Public Service Broadcaster. What does that mean they have to do?
Persuade
Advise
Argue
Educate
33
Which of the following is NOT one of the psychographic categories?
Aspirers
ABC1s
Mainstreamers
Reformers
34
Who developed Uses and Gratifications Theory?
Albert Bandura
Blumler and Katz
George Gerbner
Steve Neale
35
What is a Proairetic Code better known as?
Character Code
Actor Code
Action Code
Location Code
36
Psychographics refers to...
Categorising audiences
Beliefs and culture
Higher working class
Values, attitudes and lifestyles
37
On what two levels/areas are Newspapers distributed on?
Small and Mass
Small and large
Regional and Global
Regional and National
38
news on television or radio
tabloids
broadcast journalism
TV
report
39
Which novel was Clueless loosely based on?
Emma
Wuthering Heights
The Scarlet Letter
Pride and Prejudice
40
What does 'Passive Audience' mean?
Likely to accept the preferred meaning/ little engagement
Responds to & interprets media in different ways/ engaged
41
What camera frame is this?
Close up
Long shot
Medium shot
Medium close up
42
As a public service broadcasting corporation, the BBC has a remit for its licence. What is it?
To educate, inform and entertain
To protect the rich and powerful
To challenge, provoke and divide
To give impartial representation
43
The three parts of the film industry are production , [what?], and exhibition
Post-production
Distribution
Marketing
Duplication
44
which of these is not a technical code
Costume
Editing
cinematography
Non-Diegetic music
45
Who is the regulator for Radio?
Royal Charter
IPSO
ASA
Ofcom
46
What is the Symbolic code linked to?
Presentation
Representation
Connotation
Denotation
47
Hall believed that stereotypes result from...
dominant hegemonic groups controlling less powerful groups
people in the media are ignorant to most sections of society
Gramscian and Marxist control
hegemonists having control over everything
48
What does 'mise-en-scene' mean in Media Studies?
The whole cast and crew
The meaning of life
Everything within the frame
The agenda of the producer
49
Mise en scene includes
lighting, sound, colour, the actor
props, lighting, frame composition, colour, make-up, costume
make-up, costume, body language, dialogue, sound effects
background, dialogue, camera angles, acting
50
Who produced the songs for this film?
Alex Turner
Alex Turnon
Arctic Monkeys
Ben Turner
51
The movie clueless was released in what year?
1994
1996
1995
1997
52
What is a 'connotation' in Media Studies a description of?
What it feels like
What it means
What you see
What it sounds like
53
Which two of these are demographics?
Height
Social Class
Hair Colour
Age
54
Roland Barthes is responsible for...
Semiotic Theory
Gender Theory
Responses Theory
Stereotypes
55
this type of sign assumes a relationship between the signifier & the signified
Road sign
Indexical sign
Iconic sign
Symbolic sign
56
Which theory is associated with David Gauntlett?
Fandom
Ethnicity
Identity
Cultural Industries
57
BBC Radio 4's audience can be categorised as...
Older
impoverished
upper class
highly educated
58
Which of the following statement(s) is/are true about semiotics?
The theory fulfills the 5 criteria of a good objective theory
The theory scores low on community of agreement
The signifier and signified are polysemic
Mythic signs have denotative meanings that reinforce ideological meanings
59
When the message is rejected by the audience
Oppositional reading
Aberrant reading
Negotiated reading
Preferred or Dominant reading
60
__ is the place or location you are filming.
Zoom
Tight Shot
Arc
Setting
61
What film festival did Submarine receive acclaim?
Cannes Film Festival
London Film Festival
Toronto Film Festival
Sundance
62
This camera movement is...
Tracking
Zooming out
Zooming in
Pan
63
When the intended message is only partly accepted by the audience
Negotiated reading
Aberrant reading
Oppositional reading
Preferred or dominant reading
64
When the intended message is accepted by the audience
Preferred or dominant reading
Oppositional reading
Negotiated reading
Aberrant reading
65
'Uses & Gratifications Theory' is
actively engaging with the media for your own use & pleasure
about modern audiences selecting texts to fulfil their needs
about audiences being manipulated by the media
the idea that audiences passively receive & accept messages
66
Who regulates newspapers in Britain?
OFCOM
National Union of Journalists (NUJ)
Independent Press Standards Organisation (IPSO)
Press Complaints Commission (PCC)
67
What is a 'denotation' in Media Studies a description of?
What you see
What it feels like
What is sounds like
What it means
68
What is vertical integration?
A large conglomerate.
Owning different types of media.
Owning production, distribution, and exhibition.
Owning a tricycle.
69
An active audience example can be...
Interacts with the media
Hollywood films
Doesn't interact with the media
Printed newspaper

Year 12 Media Studies - Revision Flashcards | StudBud