Sports & Entertainment Marketing Chapter 1 Concepts

Question 1

Involves the location and methods used to make products available to customers

Accepted Answer

distribution

Question 2

All of the following are forms of promotion EXCEPT

Accepted Answer

government regulations

Question 3

Gathering and using information about customers to improve business decisions

Accepted Answer

marketing-info management

Question 4

The blending of the four marketing elements of product, price, distribution, and promotion

Accepted Answer

marketing mix

Question 5

Marketing is the creation and maintenance of

Accepted Answer

satisfying exchange relationships

Question 6

Product/service management involves doing what

Accepted Answer

all of the above

Question 7

To satisfy customer needs, one must do all of the following EXCEPT

Accepted Answer

charge prices to maximize company profits

Question 8

Success of sports marketing depends on all of the following EXCEPT

Accepted Answer

ambush marketing

Question 9

The amount of money individuals have available to spend after paying for necessities

Accepted Answer

discretionary income

Question 10

Any direct and personal communication with customers to assess and satisfy their needs.

Accepted Answer

selling

Question 11

The number of viewers a program attracts

Accepted Answer

ratings

Question 12

Gross Impressions do NOT

Accepted Answer

occur accidentally

Question 13

Gathering and using information about customers to improve business decision making

Accepted Answer

market info management

Question 14

Involves budgeting for marketing activities and offering customers payment options

Accepted Answer

financing

Question 15

Involves the age range, marital status, gender, and income level of individuals in a group

Accepted Answer

demographics

Question 16

Which is NOT a characteristic of an effective logo

Accepted Answer

detailed

Question 17

Which is NOT a guideline for creating an effective slogan

Accepted Answer

complex

Question 18

The means of making customers aware of products and encouraging them to buy

Accepted Answer

promotion

Question 19

The Characteristic of Effective Advertising that focuses on choosing a specific target market

Accepted Answer

zero in on best prospects

Question 20

Fisher Price tests new toy ideas with kids/parents to make sure kids enjoy products

Accepted Answer

product/service management

Questions 20