7th Persuasive Techniques

An overstatement or excessive representation of more than istrue

Convince the audience that something is good because “everyone” is buying into it

An argument that plays upon a person’s emotionsin order to help with persuasion

Classifying a person or group according to some observed orimagined trait or behavior

Use of facts, statistics, and descriptions thatcreate a sense of fear in the audience

Creating an unnecessary desire for things

An attack against an opponent’s character instead of against an argument  

Claim is based on the faulty logic of relating 2 things because they fall under same category

Any authority position whether real or not isused to strengthen the argument

Repeating a product, service, or position several times

The reasoning of the argument is based on makingthe morally correct decision

A person such as a celebrity to endorse a product or cause; using a truth, fact, or claim

A mistake in reasoning