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Advertisement: EPLK
This ad is appealing to...
This ad uses ALL the appeals
Advertisement: EPLK
25 terms
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StudBud Administration
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81 plays
Imported from external platform
Flashcards
25 cards
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Practice quiz
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Questions
25
Answers
1
This ad uses ALL the appeals
True
False
2
This ad is appealing to...
Ethos (credibility)
Logos (stats/facts)
Kairos (timeliness)
Pathos (emotion)
3
This ad is appealing to...
Kairos (timeliness)
Logos (stats/facts)
Pathos (emotion)
Ethos (credibility)
4
The PRIMARY appeal in this ad is through...
Kairos (timeliness)
Pathos (emotion)
Ethos (credibility)
Logos (stats/facts)
5
The text "80% of home robberies..." appeals to...
Logos (stats/facts)
Kairos (timeliness)
Pathos (emotion)
Ethos (credibility)
6
What appeal technique is this ad using?
Logos (stats/facts)
Ethos (credibility)
Pathos (emotion)
Kairos (timeliness)
7
The credibility in this ad relies on...
Speaking from authority/knowledge
Long standing company
Celebrity endorsement
8
What evidence supports LOGOS?
The actor is famous
"Get great protection & a great price"
"Drivers...saved $498"
"See how much you can save."
9
This ad uses ALL the appeals.
True
False
10
This ad is appealing to Pathos AND Ethos
True
False
11
This ad is appealing to...
Ethos (credibility)
Logos (stats/facts)
Kairos (timeliness)
Pathos (emotion)
12
This appeals through Logos AND Ethos.
False
True
13
This ad is appealing to...
Ethos (credibility)
Kairos (timeliness)
Logos (stats/facts)
Pathos (emotion)
14
This ad appeals through...
Ethos (credibility)
Kairos (timeliness)
Pathos (emotions)
Logos (stats/facts)
15
This ad appeals to Pathos AND Logos
True
False
16
This ad appeals to ethos (credibility) AND...
Logos (stats/facts)
Pathos (emotion)
Kairos (timeliness)
17
This ad appeals to Pathos AND Ethos.
False
True
18
This PRIMARY appeal in this ad is using...
Logos (stats/facts)
Pathos (emotion)
Kairos (timeliness)
Ethos (credibility)
19
This ad is appealing to...
Kairos (timeliness)
Logos (stats/facts)
Ethos (credibility)
Pathos (emotion)
20
The quote "Today Only" is appealing to...
Pathos (emotion)
Ethos (credibility)
Logos (stats/facts)
Kairos (timeliness)
21
This ad is appealing to pathos AND
Ethos (credibility)
Kairos (timeliness)
Logos (stats/facts)
22
The "42 Years Running" appeals to Logos AND
Kairos (timeliness)
Ethos (credibility)
Pathos (emotion)
23
Showing how & why the product is important is an appeal through...
Ethos (credibility)
Pathos (emotion)
Logos (stats/facts)
Kairos (timeliness)
24
The Kairos (timeliness) in this ad focuses on...
Current trend will run out/lose opportunity
Connected to current event
Acting now (or consequences)
25
The CREDIBILITY in this ad is related to...
Longstanding company
Celebrity Endorsement
Speaking from authority/knowledge
