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Marketing Essentials Flashcards | StudBud
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Marketing Essentials
Marketing Essentials
19 terms
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Test your knowledge on key concepts and strategies in marketing
Flashcards
19 cards
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Practice quiz
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Questions
19
Answers
1
What is the Boston Matrix?
Promotion plan
Sales strategy
Pricing model
Market share analysis
2
What is a 'Cash Cow' in the Boston Matrix?
Low market share, high growth
Low market share, low growth
High market share, low growth
High market share, high growth
3
True or false: Packaging should be eye-catching
True
False
4
What is the marketing mix?
Product, price, people, promotion
Product, price, place, people
Product, place, people, promotion
Product, price, place, promotion
5
What is a marketing plan?
Product design
Detailed strategy action
Customer feedback
Sales report
6
What is the purpose of market research?
Limit market reach
Increase product price
Identify customer needs
Reduce product quality
7
What is a 'Star' in the Boston Matrix?
Low market share, low growth
Low market share, high growth
High market share, high growth
High market share, low growth
8
What is a product portfolio?
Marketing strategy
Sales technique
Mix of products
Single product
9
Which is a method of product differentiation?
Similar features
Same design
Lower price
Eco-packaging
10
True or false: Packaging should be bulky
False
True
11
Which element is not part of the marketing mix?
Price
People
Place
Product
12
True or false: Packaging must protect contents
False
True
13
What is a unique selling point?
Reduces quality
Limits market
Increases price
Differentiates product
14
Which is a benefit of a product portfolio?
Decreases sales
Spreads fixed costs
Reduces market reach
Increases risk
15
Which is not a purpose of packaging?
Convenience
Protection
Information
Decoration
16
Which is a disadvantage of branding?
Increased sales
Customer loyalty
Market recognition
High advertising cost
17
Which is a stage in the product life cycle?
Reduction
Stabilization
Introduction
Expansion
18
Which is a benefit of branding?
Market saturation
Customer loyalty
High advertising cost
Increased competition
19
Which is not a stage in the product life cycle?
Maturity
Decline
Growth
Expansion
