Home Library Explore SAT

Home Library Explore SAT

Consumer Markets & Busines2Business Marketing Flashcards | StudBud

Explore/Consumer Markets & Busines2Business Marketing

Consumer Markets & Busines2Business Marketing

10 terms·StudBud Administration·117 plays

#consumer #markets #buyer #behavior

Flashcards10 cardsFPractice quizPHost liveL

Questions 10

Answers

1
What are the major social classes?
Upper, Middle, Working, Lower
Outsider, Insider, Friends, Acquaintances
Wealthy, Middle Class, Poor
English, Drama, Math, Dance
2
Which of the following is the final stage of the business buying process?
supplier selection
order-routine specifications
vendor analysis
performance review
3
What is the adoption process?
When you want to adopt a child
The habits of a consumer
A person goes from learning about an innovation to adopting
When you want to adopt a puppy
4
In a____, the buyer wants to modify product specifications, prices, terms or suppliers.
modified rebuy
straight rebuy
complex buying behavior
stages of the adoption process
5
What are the stages in the adoption process?
Awareness, Interest, Evaluation, Trial, Adoption
Fill out a form, See the baby, Hold the baby, Adopt
Think, Talk about it, Watch others, Adopt
See the commercial, Go to the store, Then buy the product
6
After purchasing a product, a consumer will either be satisfied or dissatisfied, this is...
postpurchase behavior
habit buying behavior
schizophrenic behavior
complex buyer behavior
7
The individuals and units that play a role in the purchase decision-making process are called
a proposal solicitation
the product specification
the business buyer behavior
the buying centre
8
Name one of the types of buying decision behaviour
Learning
Postpurchase behavior
Cultural
Stimulus
9
A business purchase usually involves more....
money
decision participants
kinder people
children
10
Maslow's theory is that ________ can be arranged in a hierarchy.
human needs
decisions
perceptions
beliefs and attitudes