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Mass Communication Exam 3 Review Flashcards | StudBud
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Mass Communication Exam 3 Review
Mass Communication Exam 3 Review
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Review to Mass Communication for Exam 3
Flashcards
36 cards
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Practice quiz
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Host live
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Questions
36
Answers
1
Federal Trade Commission (FTC)
Regulates trade in the U.S.
To prevent business practices that are unfair to consumers
A committee about trade
None of the above
2
Food & Drug Administration
Govt. regulates drugs
Govt. regulates food
An act passed by JFK
Oversees claims that appear on food labels and packaging
3
Viral Marketing
A type of marketing in the business world
Marketing that is viral
Creating an online message entertaining enough to go viral
unpopular marketing
4
Agenda Setting
An organized agenda
The belief that journalists don't tell you what to think
All of the above
A setting
5
British Petroleum Oil Spill
A basic oil spill
None of the above
11 killed, lacked effective crisis plan & failed to accept L
idk
6
The Living Room War
A room
A war that consists of living
An intense battle in the living room
Vietnam War
7
4 Minutemen
A group of people that give 40 second speech influencing war
None of the above
Time travelers
Men
8
Crisis Management
A department where someone regulates crisis
a type of management
all of the above
Public relations function ideal to form plans to stop crisis
9
Who founded CNN?
Teddy Roosevelt
TED Talks
Timmy Turner
Ted Turner
10
Matthew Brady
19th century photographer known for famous war pics
Tom Brady's cousin
Some boy named matt
A popular journalist
11
Consensus Journalism
Journalists covering the same event to get different results
idk
None of the above
Not journalism
12
Ernie Pyle
None of the above
Worked for Scripps Howard & was known for emotional war pics
Ernie from Sesame Street
A pyle of shit
13
First Code of Ethics for Public Relations
Treat everyone equally
Morse Code
First Amendment
Today, federal govt is the nation's largest single employer
14
All-Platform Journalist
A plain journalist
Broadcast journalist who acts as producer, camera, & editor
Journalist hired by a high authority
All of the above
15
Spiral of Silence
Silence
People with different views to those in media
A silent spiral staircase
None of the above
16
The Boston Newsletter
Newsletter in 21st century
Nothing important
Nation's first newspaper ad which is the newspaper itself
None of the above
17
WEAF
All of the above
wuff
None of the above
First radio station to broadcast an advertisement
18
Direct Sponsorship
Money rewarded towards programs
Sponsorship that is direct
All of the above
Program that carries the advertisers name in program title
19
No Sense of Place Book
None of the above
A plain book
Common Sense by Thomas Payne
Book by Joshua Wood that focused on link to adults and kids
20
Doris Fleischman
None of the above
Some chick
My name jefff
Edward Bernay's wife, Lucy stone league, american writer
21
Click Through Rate
Percentage of people on internet click through ads
Percentage of people who don't have mice for their computer
clicks
Number of clicks per minute on a computer
22
Public Relations
Things related to the public
Things that aren't related
Things that aren't private
Management tools to establish beneficial relationships
23
What is the Lady's Home Journal known for?
Promoting patent medicine ads
Journalism for females
Against patent medicine ads
Women interests
24
Ivy Lee
idk
None of the above
Poison ivy
Layed out the fundamentals of public relations
25
CPM
None of the above
Cost per minute
Cost per thousand & cost of people reach
An abbreviation
26
Embedded Reporters
Embedded quotes
None of the above
Reporters that go out and broadcast the war with soldiers
Basic reporters
27
Advertorial
Paid ad supplements in newspaper and magazines
An editorial
Someone who is against ads
None of the above
28
Definition of Advertisement
a person or thing regarding something
A notice to readers in books
notice or announcement in a public medium promoting aproduct
Emphasizing stuff
29
Edward R. Murrow
idk
None of the above
Guy from twilight
WWII reports from rooftops of London
30
Who was the first media president?
Trump
JFK
Roosevelt
Nixon
31
2 Categories of Advertising
Local & National
Local & International
All of the above
State & Country
32
Demographics
Data about consumer's characteristics such as race & gender
The population of the audience
All of the above
The statistics
33
Hadly Cantril
All of the above
None of the above
Not a "cookie cutter" society
Cookie cutter society
34
Cooperative News Gathering
A small gathering
Teamwork
Member news organizations that share the expense of news
All about news
35
Cyber Smears
Negative info presented on internet against a corporation
Cyber space
Info smeared online
None of the Above
36
Edward Bernays
None of the above
Guy from twilight
Early public relations practitioner who helped define field
Some guy
