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Digital advertising planning Flashcards | StudBud
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Digital advertising planning
Digital advertising planning
14 terms
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#programmatic #digital
Flashcards
14 cards
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Questions
14
Answers
1
Which is the most important
social platform
for
influencer marketing
?
Facebook
Instagram
YouTube
Linkedin
2
What
percentage of Italian population
goes
online everyday
? (Aug. 2019)
54%
74%
64%
44%
3
CPM
is
Cost per thousand impressions
Cost per million impressions
4
What is a
DMP
?
Data-Money-Platform
Demand-Management-Platform
Demand-Money-Platform
Data-Management-Platform
5
Media sell representatives
in
Audiweb
reports
are called:
Brand
Custom Property
Parent
6
Which of the following is
NOT
a
Programatic trading strategy
Private Market Place
Closed DMP
Programmatic Garanteed
Open Auction
7
In
which year Programmatic Advertising was born
2009
2000
2005
2012
8
What is the
DSP
?
Data-Supply-Platform
Demand-Side-Platform
Data-Side-Platform
Demand-Soft-Platform
9
Which of the following is
NOT native advertising
?
sponsorized Facebook post
NONE of the above. They are all Native Ad forms
Google paid search ad
Youtube video
10
What do we mean for
RTB
?
Real Time Betting
Real Time Bidding
Ready To Bet
Ready To Bid
11
Which is the
most used digital adv format
in Italy?
Search
Display
Video
12
Which is the most used Programmatic buying method
in US?
Invitation only Auction
Open Auction
Unreserved Fixed Rate
Automated Garanteed
13
Which is the
most used social media
worldwide?
Instagram
Twitter
YouTube
Facebook
14
Which is the
percentage of people
who
use AD Block
in Italy?
55%
35%
45%
65%
