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Marketing Final
Marketing Final
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Flashcards
27 cards
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Questions
27
Answers
1
Social responsible company's contribute to:
Mental wellness
Financial wellness
all of these
Emotional wellness
2
A clearly identified market that the company appeals to is the
asian market
latino market
target marketing
hispanic market
3
Ecommerce includes the exchange in goods, services, and information related to buying and selling on the internet.
False
True
4
In market segments, demographics include
hobbies
age and gender
needs and wants
life cycle
5
To maintain the competitive edge company's fix price.
True
False
6
As a consumer, you only purchase based on logic, is this supporting hedonic buying motive.
False
True
7
Primary data influences
the community
the problem at first
the problem upcoming
the issue at the end of the month
8
The Buying motive driven by logic or facts is
patronage
rational
all of these
hedonic
9
Fast food restaurants adjust the product cost to keep customers buying. Is price fixing?
False
True
10
Geographic, location, demographic areas make up the
Market location
GPS for business
Society market
Market segmentation
11
The quantity the producer sis will and able to provide is
value
supply
demand
resource
12
The affordability of the product or service is
possession utility
worth
financial managment
credit card purchase
13
In Maslow's hierarchy of needs, social means love and belonging
True
False
14
Behavioral market segments include preference habits, life cycle, and buying patterns
True
False
15
When you purchase clothing or accessories often due to loyalty, what buying motive are you supporting
patronage
favorite
hedonic
rational
16
Roles of the government in a private enterprise are
resources and producers
consumer choice
all of these
decisive on values
17
If the total sales is 5000. and market sales 750. The market share is
5750
6.666
none of these
3,750,000
18
Maslow Hierarchy of Needs has how many levels:
4
2
3
5
19
Land, labor, and capital are
marketing concepts
producers
consumer choices
factors of production
20
Time utility is a marketing utility as well as
distribution utility
design utlility
consumer utility
place utility
21
Community relations are to improve the quality of work.
True
False
22
Target markets can vary but the most common is
college students
non married
single
gender
23
The business cycles recurring are:
red and green
decline
trough
expansion
24
Maslow Hierarchy of Needs include Social influences
True
False
25
Marketing functions are all but
Marketing planning, Product and Service mgmt
distribution/pricing
Managing customers and budget
financing/SWOT
26
Self -esteem on the Hierarchy of Needs means
physical and economic safety
Love and belonging
motivated
respect and recognition
27
Need of Customers is used to develop the marketing concept
True
False