Selling product or service to as many people as possible

Def of Differentiator

Unique characteristics of your business

Def of Carrying Capacity

Max number of companies a business can support

Basing market segments on where people live

Def of Indirect competitor

Business that sells different products than yours but still pulls consumers

Def of Psychographics

Psychological characteristics of consumers

Company who sells to individuals

Def of Direct competitor

Business in your market who sells a product or service

New info collected for a particular reason

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Entrepreneurship Chapter 6

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Questions 12

Answers

1
Def of Mass Market
Buys goods, often from Wholesalers and resells them directly
Selling product or service to as many people as possible
Having no power over people
2
Def of Differentiator
Unique characteristics of your business
Sepcialization
Assumes there is one way to lead, regardless of circumstances.
Assumes that the best approach to leadership depends on the situation.
3
Def of Carrying Capacity
Max number of companies a business can support
Involves punishing people who engage in behavior the manager dislikes.
Involves rewarding people who engage in behavior the manager likes
4
A B2B company sells to other companies instead of directly to customers
False
True
5
Def of Geo graphics
The ability individuals have to make other people act in certain ways.
Is the right to issue directives and expend resources
Basing market segments on where people live
Job profit
6
Def of Indirect competitor
Delegating
Business that sells different products than yours but still pulls consumers
All partners have limited Liability
Buisness is recognized as its own entity
7
Def of Psychographics
Assumes that the best approach to leadership depends on the situation.
Assumes there is one way to lead, regardless of circumstances.
Psychological characteristics of consumers
8
Def of B2C company
Job Depth
Is the right to issue directives and expend resources
Company who sells to individuals
9
A competitive advantage puts a business at an advantage over other businesses
True
False
10
Def of Market
A group of people who work together but not for a common goal.
Group of potential customers
The Factors that give people a reason to act.
11
Def of Direct competitor
Involves rewarding people who engage in behavior the manager likes
Job freedom
Involves punishing people who engage in behavior the manager dislikes.
Business in your market who sells a product or service
12
Def of Primary data
New info collected for a particular reason
Is the ability to influence people.
Is the right to issue directives and expend resources

Entrepreneurship Chapter 6 Flashcards | StudBud