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Session 18- Creating Content & Rich Media Flashcards | StudBud
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Session 18- Creating Content & Rich Media
Session 18- Creating Content & Rich Media
15 terms
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StudBud Administration
How much attention have you paid in this mornings session?
Flashcards
15 cards
F
Practice quiz
P
Host live
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Questions
15
Answers
1
Why is benchmarking important?
It launches the web site
It identifies content issues
Vital in positioning a website
It support the development process
2
Look at the picture. What is this?
Site map
Blue print
Customer experience pyramid
Wire frame
3
Certain people/roles should be involved in the design process. Select a necessary role
Cleaner
Content developer
Accountant
Customer services
4
What are wireframes?
The layout of an individual page or page template
A vehicle to help with web copy development
A model to help design the brief
They help decide on colour schemes
5
Once you know the marketing objectives, what is the next step in the process of web development
Launch the site
Designing a brief
Develop content
Market research
6
How many 'sleeps' are left until Christmas 2016?
47
46
45
44
7
Added costs are an implication of.....
Web design
Colour and layout
Mobile interfaces
Web copy
8
Effective designs are built with.....
Good content
Wireframes only
Good images
The entire customer journey in mind
9
What are the 2 conflicting strategies for online presence?
Upside down & wrong way around
Inside outside & outside inside
Outside - Out & Inside - In
Outside - In & Inside - Out
10
What is localising?
Ensuring local content is on the site
Developing a site for the local community
Tailoring the web site information for individual countries
Ensuring calls to action are available
11
What is the capital of Norway?
Prague
Oslo
London
Dublin
12
A web site is NOT.......
Strategically important
A requirement in marketing
A marketing communication
independent from the organisation
13
What is "Exposure" in the information processing stages?
Content must be exciting
Content must be present for long enough to be processed
Content must relate to all visitors
Content must have banner advertising
14
Look at the picture. What is this?
The online customer experience pyramid
A wire frame
A blue print
A site map
15
What are the key concepts to improving customer online experience?
Accessibility and colour
Design, colour and mobility
Usability, Accessibility, Persuasion
Layout, complexity and colour
