Which of the following is NOT a market-oriented business definition?

"We make the Internet buying experience fast, easy, and enjoyable"

Which of the following is NOT a step in the strategic planning process?

evaluating all members of the value chain

The BCG growth-share matrix classifies four types of SBUs. They are ________, ________, ________, and___________

stars; cash cows; question marks; dogs

Business portfolio planning involves two steps: ________ and ________.

analyzing the current business portfolio; shaping the future portfolio

A company should utilize its strengths to exploit attractive opportunities in the environment, while eliminating or ___

overcoming costs and waste, overcoming weaknesses and minimizing threats

The process of customer-driven marketing involves which of the following?

market segmentation; target marketing; differentiation; market positioning

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Strategic Planning

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Questions 11

Answers

1
Which of the following is NOT a market-oriented business definition?
"We help organize the world’s information and make it accessible and useful
We sell lifestyle and self-expression; success and status; memories, hopes,
"We make the Internet buying experience fast, easy, and enjoyable"
"To sell tools and home repair and improvement items
2
Which of the following is the first step in strategic planning?
set objectives and goals
define the company mission
develop the business portfolio
plan marketing strategies
3
Which of the following is NOT a step in the strategic planning process?
defining the company mission
setting company objectives and goals
planning marketing and other functional strategies
evaluating all members of the value chain
4
The BCG growth-share matrix classifies four types of SBUs. They are ________, ________, ________, and___________
planning; implementing; leading; controlling
sales; market share; price; promotion
stars; cash cows; question marks; dogs
product; price; promotion; placement
5
Business portfolio planning involves two steps: ________ and ________.
identifying internal strengths; identifying external opportunities
conducting a SWOT analysis; establishing marketing controls
analyzing the current business portfolio; shaping the future portfolio
identifying SBUs; assessing the attractiveness of SBUs
6
I have watched Lecture 1 of week 4
True
False
7
I have watched Lecture 2 of week 4
True
False
8
A company should utilize its strengths to exploit attractive opportunities in the environment, while eliminating or ___
overcoming costs and waste
overcoming weaknesses and minimizing threats
overcoming waste and minimizing costs
changing a threat into a weakness
9
The process of customer-driven marketing involves which of the following?
analysis; targeting; implementation; control
market segmentation; target marketing; differentiation; market positioning
marketing analysis; planning; implementation; feedback
product; price; promotion; adaptation
10
Which of the following provides an answer to this question: What is our business?
a mission statement
a business portfolio
marketing and functional strategies
operational strategies
11
In the marketing management functions, a SWOT analysis should ________ a marketing plan.
precede
take priority over
replace
follow

Strategic Planning Flashcards | StudBud