How does endorsement work in persuasion?

Using a celebrity or respected figure to promote a product.

What is the scientific approach in persuasion?

Using research, statistics, and facts to support an argument.

How does urgency persuade an audience?

Encouraging people to buy or act quickly before they miss out.

Which of the following is an example of ethos?

A commercial that says “Doctors recommend this toothpaste.”

What are glittering generalities?

Statements filled with vague, positive words that appeal to emotions.

What is the bandwagon technique?

Convincing people to join in because "everyone else is doing it."

Which best describes the plain folks technique?

Making something seem like it’s for the average person, not the elite.

What is the main focus of logos?

Using logic, facts, and reasoning to persuade.

Which of the following is the BEST example of glittering generalities?

“Freedom, justice, and family—our company stands for what matters most.”

What is name-calling in persuasion?

Associating a person or idea with negative labels or insults.

What is the purpose of pathos in persuasion?

To appeal to emotions and feelings.

What does card-stacking involve?

Providing only the positive side of an argument while ignoring the negative

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Persuasive Techniques

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Answers

1
How does endorsement work in persuasion?
Presenting both sides of an argument fairly.
Using expert opinions and data to support an argument.
Using a celebrity or respected figure to promote a product.
Making vague, positive statements that sound appealing.
2
A commercial features a famous basketball player drinking a sports drink and saying it helps him perform better.
Bandwagon
Endorsement
Plain folks
Name-calling
3
What is the scientific approach in persuasion?
Making broad claims that sound impressive but lack detail.
Creating an emotional response with storytelling.
Using research, statistics, and facts to support an argument.
Encouraging people to follow the crowd.
4
An online store has a countdown timer that says, “Only 3 hours left to get this deal!” What technique is used?
Bandwagon
Pathos
Urgency
Scientific approach
5
How does urgency persuade an audience?
Encouraging people to buy or act quickly before they miss out.
Attacking a competitor's reputation.
Using a well-known person to endorse a product.
Making an argument seem more scientific than it really is.
6
Which of the following is an example of ethos?
A store saying “Hurry! Sale ends tonight!”
A commercial that says “Doctors recommend this toothpaste.”
A chart showing statistics about the effectiveness of a product.
An ad that tells a heartwarming story about a family’s struggle.
7
A fast-food company claims, “Our burgers are 100% beef, unlike the mystery meat used by our competitors.”
Name-Calling and Pathos
Name-Calling and Logos
Glittering Generalities and Ethos
Card-Stacking and Bandwagon
8
What are glittering generalities?
Suggesting that a product is for "everyday people" like the audience.
Statements filled with vague, positive words that appeal to emotions.
Providing detailed research and data to support claims.
Attacking an opponent with harsh labels.
9
What is the bandwagon technique?
Using a famous person to endorse a product.
Using scientific facts to persuade an audience.
Attacking an opponent's character instead of their argument.
Convincing people to join in because "everyone else is doing it."
10
An ad claims, “99% of dentists recommend this toothpaste for healthier gums.” What technique is this?
Pathos
Logos
Endorsement
Bandwagon
11
A company uses the slogan “America’s #1 Choice for Cleaning Products!” without giving any evidence.
Scientific approach
Bandwagon
Endorsement
Name-calling
12
An ad for a diet pill shows only positive customer reviews and does not mention any possible side effects.
Bandwagon
Logos
Card-stacking
Pathos
13
An environmental org. releases a commercial showing pics of suffering animals and pollution, urging people to donate.
Pathos and Card Stacking
Ethos and Bandwagon
Pathos and Urgency
Logos and Urgency
14
Which best describes the plain folks technique?
Making something seem like it’s for the average person, not the elite.
Attacking an opponent's credibility.
Listing multiple facts and statistics in an argument.
Creating a sense of urgency to push a decision.
15
What is the main focus of logos?
Associating an idea with a positive symbol.
Making people feel strong emotions.
Convincing people they should follow the crowd.
Using logic, facts, and reasoning to persuade.
16
A car commercial shows a family enjoying a road trip, smiling and laughing together, to make the audience feel happy.
Card-stacking
Ethos
Logos
Pathos
17
Which of the following is the BEST example of glittering generalities?
“Our competitors can’t keep up with our low prices.”
“Freedom, justice, and family—our company stands for what matters most.”
“This toothpaste is approved by 9 out of 10 dentists.”
“Act now! This limited-time offer won’t last!”
18
What is name-calling in persuasion?
Highlighting only the good qualities of a product.
Associating a person or idea with negative labels or insults.
Convincing people that experts agree on a topic.
Using an emotional appeal to create sympathy.
19
What is the purpose of pathos in persuasion?
To make someone seem more credible.
To appeal to emotions and feelings.
To use facts and logic.
To make a product seem scientific.
20
A presidential candidate calls his opponent a “liar” and a “cheater” instead of discussing policies
Name-calling
Glittering generalities
Scientific approach
Plain folks
21
A cereal brand says, “Made with whole grains to support heart health,” and shows scientific research backing their claim
Scientific approach
Plain folks
Name-calling
Urgency
22
A politician wears jeans and a flannel shirt in a campaign ad, talking about how he grew up in a small town.
Plain folks
Name-calling
Urgency
Logos
23
What does card-stacking involve?
Associating positive words with a product.
Using emotional appeals to sway an audience.
Providing only the positive side of an argument while ignoring the negative
Creating a sense of urgency to persuade quickly.

Persuasive Techniques Flashcards | StudBud