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08-Promotions (408-432) Flashcards | StudBud
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08-Promotions (408-432)
08-Promotions (408-432)
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Flashcards
8 cards
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Practice quiz
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Questions
8
Answers
1
Promotions is one of the 4 P's of Marketing
IDK
False
True
IDC
2
Which one is NOT a step in a marketing campaign?
Identify target market
Evaluate effectiveness
Determine promotional budget
Rip off your customers
3
The Promotion Mix does NOT include:
Advertising
Fake News
Personal Selling
Public Relations
4
Advertising is "Paid non-personal communication through media who are identified in the message"
True
False
5
Which is a "PULL Strategy"?
convince wholesalers & retailers to stock & sell your product
convince consumers to go to the store & demand that product
6
Which is a "PUSH Strategy"?
convince consumers to go to the store and demand your product
convince wholesalers & retailers to stock & sell your product
7
Which is NOT part of good Social Networking Campaigns?
contests & entertainment
Threatening or insulting clients
measure your effectiveness
develop fun hashtags #
8
Personal Selling includes: 1-prospect & qualify 4-presentation 5-overcome objections 6-CLOSE THE SALE 7-follow up
True
False
