COM 101 Exam 1 Quiz!

Critics fear the use of ______________ in books will sacrifice the quality of the work to please sponsors.

A particularly notable self-published comic was the ______________________.

Greg Batton said of his morning news/talk radio show: "We provide ___________."

The culture that seems to hold sway with the majority of a given people is known as the ________ culture

When messages are transformed into an understandable sign and symbol system by a source, this occurs

From the beginning, newspapers have been an advertiser-supported medium

The idea that machines and their development drive economic and cultural change is

Culture is constructed and maintained through

________ is a newspaper's ability to influence not only what we think, but what we think about.

The ability to effectively and efficiently comprehend and use any form of mediated communication is

Tailoring media content to specific audiences possessing characteristics of interest to specific advertisers is

The first African-American newspaper was________, published in 1827 by John B. Russwurum and the Reverend Samuel Cornish

Most of the books carried to the New World by the American colonists were

Culture is

An online idea or image that is endlessly copied, manipulated, and shared is a

The use of reading for therapeutic effect is

Books that are written based on popular shows and films are

The Radio Act of 1927 ensured that the airwaves belonged to

The ownership of the vast majority of the media in the U.S. by only five companies is known as

Books are important because they are

A book is ________ when someone in authority limits publication of or access to it

The simultaneous consumption of many different kinds of media is known as

The comic book landscape changed dramatically in the 70/80s due to two factors, which of these is one of those factors?

Newspapers are popular with advertisers for 3 reasons: they reach 60% of Americans, the good demographics of readers, &

This is the nation’s largest newspaper. It began as a newsletter in 1882.

Supporters point to economies-of-scale in their defense of media concentration

Skeleton papers (Peoria Journal-Star) are once-prospering newspapers cut to bare bones in an effort to maximize profits

Greg Batton said "Sometimes the best place to work is the place _________ ."

The common assumption that others are influenced by media messages but you are not is

When signs and symbols are interpreted by a participant in the communication process,________ is said to have occurred

The ability to access any content, anytime, anywhere describes

The general decline in revenues for the traditional media can be traced to overall declines in media consumption

It was feared that comic books caused _______________ , which led to threatened regulation by Congress.

In mass communication, (audience) feedback has historically been

"Broadcasting" as a term originated from what industry?

Will Eisner coined this term to describe a book made up of comics content.

The sale of paperback books accounts for a relatively small portion of book sales

These appear on all consumer magazines, allowing readers to snap a photo and be linked instantly to a website

The first penny paper was the________, first published by Benjamin Day in 1833.

Anything that interferes with successful communication is said to be

There is a wealth of scholarly research demonstrating the link between reading literary fiction and

On December 5, 2023, this creator of such tv classics as All In The Family, Maude, and One Day At A Time passed.

People’s tendency to accept information that confirms their beliefs and reject information that does not describes

Aliteracy is a form of self-censorship

When a feature film is simultaneously released in movie theaters and streamed online, _________ release has occurred

Frederick Douglass's ________, founded in 1847, was the most influential African-American newspaper before the Civil War

Light, sensationalistic news coverage, extensive use of illustrations, and circulation-building stunts and promotions is

Time Magazine, sold by subscription & at newsstands, bookstores, and other retail outlets, is this type of magazine:

Many cable channels (Nickelodeon, A&E) prosper by delivering demographically narrow audiences to advertisers

In communication, the means by which messages are carried is

The practice of newspapers making some or all of their online content available only to paying subscribers is known as a

Which of the following gave birth to the modern environmental movement?

For this course and textbook, the term Communication is best defined as

The contemporary book industry is benefiting from an “adaptation explosion” driven by

The process of creating shared meaning between the mass media and their audiences is

That people increasingly have no preference for where they access their media content suggests that they are becoming

Communication between two or a few people is known as

The Bradley Magazine, published for and sent free of charge to Bradley alumni, is an example of this type of magazine:

Audiences for specific media content becoming smaller and more defined is known as

Selling a book, its contents & characters to filmmakers, publishers, book clubs, and merchandisers is selling its

A frequently offered explanation for the slowing growth of e-reading is

Increasing the amount of advertising and mixing commercial and noncommercial content is known as

The integration, for a fee, of specific branded products into media content is

In 1849, six large New York papers pool efforts and share expenses and established the first

Upton Sinclair’s The Jungle investigated ________ and brought about the passage of the Pure Food and Drug Act.

National newspaper most responsible for encouraging the migration of southern black people to the North was