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Business Marketing Quiz Flashcards | StudBud

Explore/Business Marketing Quiz

Defining a target market helps you because..

What is price skimming?

Business Marketing Quiz

10 terms·StudBud Administration·9 plays

Quiz to review concepts discussed through Venture Plan and Marketing Plan Units

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Questions 10

Answers

1
What is price skimming?
None of the above
Making products look cheaper
A pricing technique
Part of the marketing mix
2
Defining a target market helps you because..
You will have a stronger marketing plan
All of the above
You can create a customer profile
Your business will grow
3
Marketing segmentation includes finding demographics. What are demographics?
Psychographics (people's personality traits)
Competing businesses
Age, location, gender, income level
The place people want to open their business
4
The marketing mix consists of
Product, Place, Price, Preview
People Place, Price, Promotion
Product, Performance, Price, Promotion
Product, Place, Price, Promotion
5
One disadvantage of a sole proprietorship is:
Limited Liability
Not earning a lot of profit
Having one partner
Unlimited Liability
6
One benefit of having a corporation is
Making more money
Unlimited Liability
Limited Liability
Not a lot of responsibility
7
Unlimited Liability means:
All liabilities are unlimited
There are possible lawsuits you may face
All of the above
You risk the chance of losing your personal assets
8
What are some common market segments?
Geographic
Socioeconomic
All of the above
Demographic
9
Which is the same as a partnership?
Private Corporation
Sole Proprietorship
Public Corporation
None of the above
10
What is a S.W.O.T. analysis?
Used to evaluate your competition
Helps to improve business
All of the above
SWOT = Strengths, Weaknesses, Opportunities, Threats