MK 101 Winter 2022

Which of the following is NOT one of the 4 basic forms of competitions?

Most of the Doritos brand commercials use Humorous Appeal as a form of advertising appeal.

Comparative ad

The practice of shielding 1+ sectors of a country's economy from foreign competition through the use of tariffs or quota

A visionary organizations core values, ____ and organizational culture make up its foundation.

User-generated content

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a

Unilever markets its Snuggle fabric softener differently to different parts of the world.Unilever is a(n) __ firm.

Social networks are

A Mercedes-Benz ad features intro of its new self driving car. What type of product ad is this?

A firm that views the world as consisting of unique parts and markets to each part differently is referred to as

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

An estimated 10-15% of world trade involves ____, the practice of using barter rather than money for making global sales

Facts and figures obtained by watching, either mechanically or in person, how people behave are referred to as ___ data

A Product is a goods, service or idea that satisfies consumers' needs.

The 4Ps of marketing mix include product, price, place and

Ultimate consumers are the people who use the products and services purchased for a ___

A graph displaying consumers' perceptions of product attributes in two dimensions is referred to as a

The 3 phases of the strategic marketing process are: EVALUATION, PLANNING and

The 80/20 rule suggests that

Apple's iPhone 12 has A14 Bionic smartphone chip ft that provides better camera is an example of Product Differentiation

Cultural symbols are things that

The process of acquiring info on events occurring outside the org to identify & interpret potential trend is defined as

The goal of marketing is to both ____ and _____ the needs of prospective customers.

Filmmakers want movie titles that use the same factors that make a good brand name. Ideally, they should

Marketers use social media to reach the important market of college-age students in the U.S. because

The first step of the marketing research approach is to

Walmart's __ can be described as "low prices for a broad range of products that are in stock in convenient locations"

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as