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Cumulative Final Exam - 1 Flashcards | StudBud
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Cumulative Final Exam - 1
Cumulative Final Exam - 1
100 terms
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Flashcards
100 cards
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Practice quiz
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Questions
100
Answers
1
When are the visual concepts and style discussed for a production?
at the beginning of pre-production
during production
at the end of pre-production
during post-production
2
What are the three indicators of marketing success? (Multiple Answers)
Impressions
Conversion
Emotion
Engagement
3
The ___________ is an adjustable opening in the lens that controls how much light is allowed to pass through.
aperture
gate
shutter
image plane
4
The target audience for an advertising campaign are defined by their __________ and _________.
hair color and eye color
likes and dislikes
demographic and psychographic
scope and sequence
5
In the image below, what do the red lights at the top of the meter indicate?The audio is clipping.
The audio is clipping.
Audio is being recorded.
The audio is muted.
The audio is at the appropriate level.
6
A consumer’s tendency to continue buying from the same brand despite efforts of competing brands is known as:
Brand Keeping
Brand Loyalty
Brand Love
Sunk Cost
7
A(n) __________ is a classification of people according to their mental attitudes and behaviors.
geographic
instagraphic
psychographic
demographic
8
What is the first shot that we should shoot while filming our scene from beginning to end?
Extreme Close-Up
Establishing Shot
Master
Medium Shot
9
In After Effects, all media files, comps, solids, and other assets are organized in what panel?
Timeline Panel
Assets Panel
Project Panel
Composition Panel
10
Targeting everyone with your marketing has been proven to be effective.
False
True
11
_________ are created during post-production, often through the use of compositing, CGI, or motion capture technology.
Screenplays
Visual effects
Special effects
Ripple edits
12
In After Effects, a ____________ is a set of layers, effects, and keyframes that is rendered out as a finished video.
composition
timeline
document
sequence
13
The size of the opening in the aperture is measured using __________.
fractions of a second
f-stops
frames per second
depth of field
14
AE uses _____ to animate attributes of effects, movement on screen, and anything else that can be changed over time.
key points
track points
tracks
keyframes
15
Premiere Pro project files use what extension?
mp4
aiff
mov
prproj
16
Contrast is the balance of what in an image?
Hue and Saturation
Highlights and Saturation
Highlights and Shadows
Color and Shadows
17
What is a concept used to trick an audience into believing that they are viewing a continuous, unbroken story?
Editing
Keying
Compositing
Continuity
18
For Event Videography you should always have your record settings at 24fps or lower.
True
False
19
Name that shot type.
Medium Shot
Extreme Close Up
Close Up
Wide Shot
20
The __________ is the area visible with a given lens and position.
focal length
field of view
composition
angle of attack
21
The __________ details each and every planned shot, including the framing and movement.
Stripboard
Shot List
Scene Breakdown
Lined Script
22
On the Kelvin scale, where would the light with a cooler color temperature be located?
3000K
1000K
200K
5600K
23
As an editor, which of the following are continuity concepts you should be watching for? (Multiple Answers)
Screen Direction
Eye Lines
180* Rule
30* Rule
24
The ________ marketing strategy focuses on building a positive awareness in the minds of the audience.
brand
emotional
business
sales
25
Fixing issues with exposure, white balance, contrast, or color balance is known as ____________.
color grading
color correction
color processing
adjustment processing
26
Name that shot type.
Medium Long Shot (MLS)
Medium Shot (MS)
Extreme Long Shot (ELS)
Extreme Close Up (ECU)
27
Name that shot type.
Extreme Close Up (ECU)
Close Up (CU)
Medium Long Shot (MLS)
Long Shot (LS)
28
Which of the following f-stops would allow the most light to pass through the lens?
f/2.8
f/22
f/11
f/5.6
29
After Effects was first released by CoSA in what year?
1993
1985
2001
1976
30
During preproduction, the director and cinematographer will ________ every location to discuss camera placement.
extrapolate
envision
target
scout
31
What angle shots are filmed with the camera place below the subject & make them appear powerful or controlling?
Ground
Low
Eye
High
32
Which of these are good tips for Event Videography? Multiple Answers.
Choose music to use in advance.
Create short clips a of each subject
Wide Medium Close-Up of the same subject.
Select Footage of smiling attendees
33
What is a visual concept found in nature, art, architecture, and other forms that are pleasing to the human eye?
golden ratio
30° rule
180° rule
dynamic ratio
34
What is called when we shoot various shot types, angles, and movements for one single scene?
Close-Ups
Organization
Coverage
Continuity
35
The audience’s emotional response is partially dictated by the ______ of the cuts.
Rhythm
Action
Composition
Direction
36
Slates are used primarily for what two purposes? Multiple Answers
To provide a sync point to line up the video and audio.
To help maintain continuity.
To identify each clip.
To set audio levels.
37
____________ are visual lines within the frame that guide the audience's eye.
Leading lines
Control lines
Virtual lines
Active lines
38
A well-designed movie color palette evokes a mood and sets the _______ for the film.
composition
production value
direction
tone
39
What light in a traditional 3-point lighting setup compliments the dominate/brightest light on the front of the subject?
Back Light
Fill Light
Natural Light
Key Light
40
An important thing to remember about compositions in After Effects is that they are set to a specific _____________.
duration
type of effect
number of layers
set of effects
41
What shots are filmed from the same height as the subject & typically have a neutral effect on the way they are viewed?
Wide Shot
High Angle
Low Angle
Eye-Level
42
What are the 3 main components of color? (Select all 3)
Hue
Temperature
Brightness
Saturation
43
What tense should a script be written in?
Past
Past Present
Present
Future
44
Coordinating actor movements, positions, & body language, camera movement, lighting, mic placement are all part of:
Choreography
Blocking a Scene
The Production Schedule
The Shooting Script
45
A __________ is a brief description of a story.
Treatment
Shooting Script
Synopsis
Scene Heading
46
When designing an advertisement or marketing strategy, it's important to define the __________ early in the process.
camera format
shooting location
conversions
target audience
47
The narrative world in which a story takes place is known as __________.
Earth
Diegesis
Continuity
Composition
48
What is clipping?
The process of editing audio in Premiere.
A mistake an editor makes when they cut dialogue too soon.
Distortion that occurs when an audio signal is too loud.
Pops and clicks that occur when a cut is made at the wrong place in a clip.
49
A commercial is one method of _______________.
distributing
negotiation
advertising
invoking
50
Blocking done right requires careful collaboration and forethought.
False
True
51
Every production that involves talent requires blocking. The six stages of blocking a scene are:
Rehearsing
Lighting
Rehearsing
Scouting
52
While blocking, always keep ________ in mind, it will help the scene flow more cleanly when edited together.
45° rule
law of surprise
action rule
180° rule
53
______________ is the process of creating interesting in something or someone.
Converting
Marketing
Distribution
Engaging
54
What is a short presentation about what your film is going to be about?
Synopsis
Treatment
Pitch
Lecture
55
After Effects is software designed for ____________ and _____________.
screenwriting & preproduction
audio editing & visual effects
compositing & visual effects
video editing & audio editing
56
The _______________ divides the frame into equal parts, creating a tic-tac-toe grid that we can use to place elements.
30° rule
180° rule
rule of symmetry
rule of thirds
57
Which of the following are the five brand personalities? (Select all 5)
Exciting
Sincere
Competent
Dull
58
What is the Kelvin temperature of daylight?
5600K
1000K
10,000K
3200K
59
Name that shot type.
Extreme Long Shot (ELS)
Long Shot/Full Shot (LS/FS)
Close Up (CU)
Medium Shot (MS)
60
Name that shot type.
Extreme Close Up (ECU)
Long Shot/Full Shot (LS/FS)
Medium Shot (MS)
Medium Close Up (MCU)
61
In a storyboard it is important to use arrows to indicate which of the following? Multiple Answers.
Indicate motion of a character on the screen
Indicate motion of a camera
Indicate wind direction
Indicate light movement
62
The audience creates more meaning and feels more emotion from two shots in sequence rather than a single shot is ____.
Porter Process
Hitchcock Paradigm
Kuleshov Effect
Spielberg Concept
63
The __________ the f-stop number, the deeper the depth of field.
lower
higher
64
What type of marketing allows a brand to elicit an emotion?
Sales Marketing
Brand Marketing
Telemarketing
Affiliate Marketing
65
What is the creation of custom sound effects made for a film?
ADR
Foley
Production Audio
Filmmakers don't create custom sounds for their films
66
Name this shot type.
Extreme Long Shot (ELS)
Long Shot/Full Shot (LS/FS)
Medium Shot (MS)
Medium Close Up (MCU)
67
When you change from one f-stop to the next, you either ______ or ______ the amount of light traveling through the lens.
halve / double
double / third
halve / triple
triple / double
68
What are the four Rules of Brainstorming? Select all that apply.
No Criticism
Unusual Ideas are Welcome
Focus on Quantity
Combine and Improve Ideas
69
One page of a script equates to how much screen time?
30 Seconds
1.5 Minutes
1 Minute
2 Minutes
70
The _________ marketing strategy focuses on persuading the audience to act soon on a specific objective.
brand
business
localized
sales
71
Which light in a traditional 3-point lighting setup creates a halo or bright highlight on the edge of the subject?
Back Light
Fill Light
Natural Light
Key Light
72
The higher the f-stop number, the _____________ the depth of field.
deeper
more shallow
73
Double-clicking a layer in an After Effects timeline will open a new panel called the ______________.
Layer Panel
Item Panel
Preview Panel
Asset Panel
74
Which of the following f-stops would create the most shallow depth of field?
f/5.6
f/4
f/11
f/8
75
What refers how a shot is designed, from the positioning of the actors/props to the framing of the image within camera?
composition
angle
editing
orientation
76
The lower the f-stop number, the _______________ the depth of field.
more shallow
deeper
77
Called "look space", this area between your subject's face and the side of the frame they are looking at.
lead room
forward area
headroom
negative space
78
Most events can be put into two major categories: SOCIAL or CORPORATE events.
False
True
79
Mistakes in continuity are known as:
Violations of Space
Continuity Incongruities
Editor’s Dilemmas
Continuity Errors
80
What angle would be filmed from above the subject & can have the effect of making them appear weak or powerless?
Low Angle
High Angle
Eye Level
Bird's Eye View
81
Name that shot type.
Extreme Close Up
Close Up
Medium Shot
Wide Shot
82
Camera placement should inform a scene.
False
True
83
___________ defines how the brand behaves and represents itself, as if it were a person.
Brand power
Brand personality
Brand image
Branding and echoing
84
A __________ is a visual representation of an audio signal.
Vectorform
Histogram
Compressor
Waveform
85
_______________ is a measurement between the closest and furthest points that are in focus within an image.
Focal length
ISO
Depth of field
Shutter speed
86
These allow you to organize your clips in Premiere Pro:
Bins
Folders
Dumpsters
Cans
87
It is okay to return to a location to record Room Tone during post-production.
True
False
88
In the image below, which audio track has been muted?
A3
A4
A2
A1
89
A ___________ depth of field means that less of the image will be in focus.
shallow
deep
90
In After Effects, the various effects are applied to individual ___________.
layers
panelsclips
sequences
clips
91
What is another name for the Inciting Incident?
Catalyst
Falling Action
Climax
MidPoint
92
The space between the top of the subject's head and the top of the frame is known as ___________.
headroom
top room
head space
lead room
93
Why would a company spend large sums of money on ads with little intention of getting immediate sales?
Brand Awareness
To Have Fun
Make People Laugh
Tax Purposes
94
______________ are created live, on-set, with the actors & crew.
Craft services
Special effects
Screenplays
Visual effects
95
The ______________ dictates that there should be at least 30° difference between two shots when edited together.
180° Rule
Rule of Thirds
30° Rule
Eye Line
96
What are some of the 5 steps of blocking a scene?
Rehearse
Light
Block
All answers apply
97
What brand personality best describes these logos?
Sincere
Rugged
Exciting
Sophisticated
98
The visual storytelling means of creating the illusion of continuous action is called?
Continuity
Cosmopolitan
Cantankerous
Continuum
99
Shots used to show how a character feels about another character’s dialogue or actions, or an event they are watching.
Dutch Angles
Reaction Shots
Insert Shots
Cutaways
100
_____________ includes determining where the talent will be in relation to the camera and other items.
Screenwriting
Blocking
Editing
Lighting
