All of the following analogies are accurate EXCEPT

MedMen = Dollar General for Weed

Why are pitch decks a big deal for cannapreneurs?

Pitch Decks are the standard way to shop around ideas to investors

Ok, wth was the message of my Shawshank Redemption reference in the Async?

Whether rooftop beers or weed, the 'Jobs to be Done' framework is in effect

The Privateer Case Study reveals the following about ancillary service firms in the weed space.

This type of cannabis startups is best suited to bootstrap their operations

Cannapreneurs attempting to play in which of the following competitive spaces are said to be at the highest risk.

Distribution, cultivation & production of secondary products.

Why would it be beneficial for the government to cultivate an ecosystem of powerful brands in the cannabis industry?

Said ecosystem could prove a powerful deterrant against black/gray markets

The Clock Model is associated with

Customer touchpoints with a company's brand

What's the difference between Market Factors and Industry Factors as cited in the asynch?

Industry topics focus on competitors. Market factors are more about buyers.

Which common mistake that Entrepreneurs often make is most connected to the fluid regulatory landscape of the weed space

They're seemingly allergic to Plan B (resistant to pivoting)

What are the 3 key phases of CAN-310, especially expressed in the Business Cannvas workbook

Value Creation, Value Capture, Value Delivery

Which of these 3-pronged 'Business Hurdles' is often associated with Design Thinking

Desirable to customers, Feasible to build, Viable from economic standpoint

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CAN-310 Final Exam Review Session

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Similar Concepts, Frameworks, Topics & Questions that you're likely to see on the Final Exam.

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Questions 18

Answers

1
All of the following analogies are accurate EXCEPT
Headset = Nielson for Weed
MedMen = Dollar General for Weed
Tokyo Smoke = Starbucks of Weed
Dutchie = Shopify for Weed
2
Why are pitch decks a big deal for cannapreneurs?
A pitch deck is required for virtually any type of license.
They aren't anymore. Video decks have replaced PPT decks.
They're important because they're relatively easy to do well.
Pitch Decks are the standard way to shop around ideas to investors
3
The concept of 'Crossover Appeal' applies to which case study protagonists
Alan Ghertner of Tokyo Smoke
All of the Above
Martha Stewart
The Privateer braintrust
4
Ok, wth was the message of my Shawshank Redemption reference in the Async?
The movie's take on criminal justice is prescient to the Weed 2.0 era
Fortune favors the bold
Always do what the IRS says
Whether rooftop beers or weed, the 'Jobs to be Done' framework is in effect
5
The Privateer Case Study reveals the following about ancillary service firms in the weed space.
2022 is projected as 'peak season' for these firms to raise money.
This type of cannabis startups is best suited to bootstrap their operations
That trends such as consolidation have made them obsolete.
Ancillary firms are gremlining to the tune of AI 4 weed, Blockchain, VR/AR
6
How might canna-preneurs channel Bryan Chesky (Airbnb CEO) in their pursuits?
Do things that don't scale.
Be willing to move somewhere with a more favorable market environment.
All of the above.
Lean into the idea of being 'Ramen Profitable' for long stretches of time.
7
Cannapreneurs attempting to play in which of the following competitive spaces are said to be at the highest risk.
DTC Operators like Meadow, Eaze, Drizly, Uber, etc
Dispensaries
ASF (ancillary service firms)
Distribution, cultivation & production of secondary products.
8
Why would it be beneficial for the government to cultivate an ecosystem of powerful brands in the cannabis industry?
It flat out wouldn't be. Full stop, cherry on top. End of story. #Donezo
Said ecosystem could prove a powerful deterrant against black/gray markets
It helps chip away at stigmas when Martha Stewart & the like are on board
It sets the stage for innovation in the space, as competition cures all.
9
The Clock Model is associated with
Industry value proposition
Customer Value Proposition
Employee Value Proposition
Customer touchpoints with a company's brand
10
Which business model would make the LEAST sense for Weed Enthusiasts in the Creator Economy (Youtubers, etc.)?
An Ad Hoc Model
the Freemium model
the Ads model
the Marketplace model
11
First Mover Advantage is most connected with which of the cases
Molson-Coors
Privateer
Tokyo Smoke
Martha Stewart
12
What's the difference between Market Factors and Industry Factors as cited in the asynch?
Market = trending topics. Industry = descriptive elements.
Market refers to regulatory landscape & industry refers to product trends.
Industry topics focus on competitors. Market factors are more about buyers.
They're synonymous.
13
The New York Times ran a feature a few weeks ago about...
the Vape Kingpins (also brothers)
The Weed Wedding trend
the true story of the weed pioneer featured in Narcos Mexicon Season 1
the Shatter Bros (2 brothers who invented 'shatter' as a form factor)
14
Which common mistake that Entrepreneurs often make is most connected to the fluid regulatory landscape of the weed space
They drink a lot of their own thc-infused kool-aid metaphorically speaking
The main founder is too much of a tyrant.
They launch a so-called SISP (solution in search of a problem)
They're seemingly allergic to Plan B (resistant to pivoting)
15
Which type of Marketing (X-Marketing) is the STEPPS framework associated with?
Viral Marketing
Sensory Marketing
Email Marketing
Influencer Marketing
16
True or False: Molson-Coors recently put the kibosh on their partnership w/ HEXO, ending their foray into THC-beverages
False
True
17
What are the 3 key phases of CAN-310, especially expressed in the Business Cannvas workbook
the Concept Phase, the Planning Phase, the Launch Phase.
Value Creation, Value Capture, Value Delivery
Make something cool. Charge enough money for it. Grow & Scale
Harnessing Insights, Finetuning Ideas, Shipping Concepts
18
Which of these 3-pronged 'Business Hurdles' is often associated with Design Thinking
Checks out in re. to > Explosive Growth + Network Effects+Recurring Revenue
Checks out in terms of Hacker/Hipster/Hustler & Founder/Cofounder/Joiner
Grades out well in re to > Problem Worth Solving, Great Timing, Great Story
Desirable to customers, Feasible to build, Viable from economic standpoint

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