Persuasive Techniques

The commercial features a comparison between the product and its competition.

The commercial’s main purpose is to make the audience laugh.

Music, jingles, and other effects

The use of color, lighting, framing, and special effects to grab the attention of the audience.

The commercial makes viewers feel unsafe so they will want the product to protect them.

The commercial features words or images that are stated or shown over and over again.

The act of misleading; trick; fraud.

Used to convince consumers to buy a product.

Information, ideas, rumors deliberately spread to influence public opinion.

Everyone uses the product.“Everyone has an i-Phone, you should too.”

A memorable phrase is used in a series of TV commercials for a product or company.

Uses “regular,” everyday people to show viewers the product pertains to the average person.

The commercial is designed to trigger certain emotions, such as happiness, or excitement.

The commercial is filled with positive words , such as “tasty” or “sensational.”

Having the ability to be convincing.

Commercials that will appeal to a group of people who share certain characteristics.

A system of communication

A radio or T.V. announcement that advertises a product or service.

A popular celebrity promoting a product.