ENT QA 2 Marketing Review

Written communication by news media for the purpose of announcing something newsworthy.

The strategies you use to carry out the marketing plan.

When a salesperson contacts people who have not expressed an interest in their products before

The segmenting of people according to their attitudes, and other psychological criteria.

Data collected by someone other than the user.

Promotion in which prizes are given to winners selected by chance from the entries received.

A particular group of consumers at which a product or service is aimed.

Offering related merchandise to go along with a product the customer purchases.

A written document that outlines in great detail what the organization hopes to accomplish with its marketing.

The action or activity of gathering information about consumers’ needs and preferences.

Advertising used to create a theme that will set the tone for all advertising promotions.

Goals that a business wants to accomplish when promoting its products or services.

Marketing mix strategy you use that deal with the goods or services your business will provide

Unique design, sign, symbol, words, or a combination of these, employed in creating an image .

Marketing mix strategy you use to tell potential customers about your product or service

Product, Place, Price, Promotion, People

What is an important thing to remember when using online advertising?

A customer description that includes demographic, geographic & psychographic characteristics.

Data observed or collected from first-hand experience.

Incorporates the distribution by which a company puts its products in front of the consumers.