Marketing Management

Question 1

The term marketing refers to:

Accepted Answer

A philosophy that stresses customer value and satisfaction

Question 2

Marketing segmentation is useful for___________

Accepted Answer

All of the above

Question 3

__________ is the major objective of any marketing activity in the world.

Accepted Answer

Selling

Question 4

_____ makes a service different from a product.

Accepted Answer

Intangibility

Question 5

The emotional attachment of a customer towards a brand is known as ______________.

Accepted Answer

Brand loyalty.

Question 6

Which one of the following is a key to build lasting relationships with consumers?

Accepted Answer

Customer satisfaction

Question 7

he stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the:

Accepted Answer

Introduction stage.

Question 8

Which of the following is not part of demographic segmentation?

Accepted Answer

Interest.

Question 9

Who is the father of modern marketing

Accepted Answer

Philip Kotler

Question 10

The buying process starts from which one of the following stages in which the buyer recognizes a problem or ne

Accepted Answer

Need recognition

Question 11

Marketing mix for services includes______.

Accepted Answer

7 Ps

Question 12

In ____ segmentation , buyers are divided into different groups on the basis of life style or personality and values.

Accepted Answer

Psychographic.

Question 13

After concept testing, a firm would engage in __________ for developing and marketing a new product?

Accepted Answer

Marketing Strategy Development Stage

Question 14

_____ are the key elements of promotion mix.

Accepted Answer

All of the above

Questions 14