Basic Theory: 103 Salon Business Practice Test

Question 1

“I will get an entry-level position in a reputable salon after graduation,” is an example of a specific goal.

Accepted Answer

True

Question 2

A personalized approach is also referred to as a ______.

Accepted Answer

chairside manner

Question 3

An effective strategy to ensure a return visit from a client is to provide ______.

Accepted Answer

exceptional service

Question 4

80% of profits are generated by less than 20% of the work, effort and resources. This describes Pareto's pattern, or __

Accepted Answer

the 80/20 rule

Question 5

Relevant client attributes and characteristics combined with the financial value of a client

Accepted Answer

client factor

Question 6

Successful salon staff members do not listen to clients, offer sound advice, and communicate professionally.

Accepted Answer

False

Question 7

Beverages, food, magazines, and umbrella stands in the salon are examples of ___.

Accepted Answer

comforts

Question 8

Adding the client’s service total and retail total for one visit is known as the _____.

Accepted Answer

average ticket

Question 9

The most important relationships you form at the beginning of your career are those that develop within the salon.

Accepted Answer

True

Question 10

Offering an additional coloring service to the client who originally scheduled a haircut appointment is an example of __

Accepted Answer

upselling

Question 11

Clients reserve a future appointment before leaving the salon during a current visit

Accepted Answer

prebooking

Question 12

The ______ type is open-minded and willing to take a chance on new products without hesitation.

Accepted Answer

ready buyer

Question 13

Offering guests something to drink while they are waiting would be an action that represents taking the _________.

Accepted Answer

team approach

Question 14

A time period that identifies the consideration for a _______ is 5 years.

Accepted Answer

long-range goal

Question 15

Industry statistics indicate that satisfied clients will usually refer __ new clients.

Accepted Answer

3

Question 16

______ recommendations are the most common and immediate source of referrals.

Accepted Answer

word of mouth

Question 17

Display guidelines include: organize stock, price, quality control, professional items, inventory control, and _____

Accepted Answer

learn from display experts

Question 18

The act of a highly satisfied client directing another person to see you for professional services is called a _______.

Accepted Answer

referral

Question 19

“Is this something I can commit to?” is a question that would be asked when determining if a goal is ______.

Accepted Answer

achievable

Question 20

_______ involves converting existing clients to return clients.

Accepted Answer

client retention

Question 21

If staff members each take initiative to stay on top of things and to pay attention to detail, they are practicing ___

Accepted Answer

with-it-ness

Question 22

Keep this buyer aware of any sale items or sale promotions offered

Accepted Answer

bargain buyer

Question 23

Creating ____ includes: to be specific, consider your budget, and include alternate plans.

Accepted Answer

goals

Question 24

Composite of statistics that can be used to identify the general characteristics of individuals within a target market.

Accepted Answer

client profile

Question 25

Saves time, reconditioning effects, and an economical purchase are _______ of a product.

Accepted Answer

benefits

Question 26

Respecting the knowledge of others is a characteristic that will contribute to career success.

Accepted Answer

True

Question 27

______ leads to lifelong friendships and gives access to people and resources within the industry to learn trends.

Accepted Answer

networking

Question 28

Securing your guests valuables, asking about important events in their life and responding to your guest’s expressions

Accepted Answer

personalized approach

Question 29

Need is perhaps the easiest buyer motivation to recognize in the salon.

Accepted Answer

True

Question 30

SMART goals are: specific, ______, achievable, realistic, and timely.

Accepted Answer

measurable

Question 31

____ are a product's characteristics, which might include the size, aroma, or a specific ingredient.

Accepted Answer

features

Question 32

If all of your appointment times have been scheduled with clients for a given day, you have a ______.

Accepted Answer

full book

Basic Theory: 103 Salon Business Practice Test

Questions 32

Basic Theory: 103 Salon Business Practice Test

Questions 32