Entrepreneurship Chapter 4 - Marketing

A description of personal characteristics that is likely to purchase a product or service is a

Identifying and examining the characteristics of a competing firm is called

Which are strategies to maintain customer loyalty?

Data that helps you determine how often potential customers use a particular service is called

Demographics are data that describe a group of people in terms of their

Data found in already-published sources is called

Data that helps you determine where your potential customers live and how far they will travel

By continually evaluating your market you can respond to changes in all of the following except

Casey's and Subway are examples of

Surveys, observations, and focus groups are examples of collecting

Pizza Hut and Domino's are

Most products and services appeal to

Psychographics are data that describe a group of people in terms of their

The customers you would most like to attract are referred to as your

A system for collecting, recording, & analyzing info about customers, competitors, products is