stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
DM7 End of unit Flashcards | StudBud
Explore
/
DM7 End of unit
DM7 End of unit
20 terms
·
StudBud Administration
·
4 plays
Imported from external platform
Flashcards
20 cards
F
Practice quiz
P
Host live
L
Questions
20
Answers
1
Brand identity is how a business/product wants to be seen
True
False
2
What is viral advertising?
Advertising that makes you sick
Advertising that harms your computer.
Advertising that has spread quickly
3
What could be an issue with radio/audio advertising
There are no issues
Listeners are occupied with other tasks
People prefer to watch things
4
A Newspaper can be digital and physical media
True
False
5
What is aspirational advertising?
Advertising that targets who and what you WANT to be.
Advertising that makes you feel good
6
What is Apple's slogan?
An apple a day keeps the doctor away
Technology made with trust
Think different.
Connecting people
7
What does USP stand for?
Unique Selling People
Understanding Seals in Prison
Unique Selling Point
United Super People
8
Which sport brand has this logo?
Adidas
Kappa
Puma
Nike
9
What is Kit Kat's slogan?
Get that Friday feeling
A glass and a half
You're not you when you're hungry
Take a break
10
Brand image is how a customer sees a product or business.
True
False
11
Social Media is a type of media channel
True
False
12
What brand's logo is this?
Instagram
TikTok
Twitter
Facebook
13
What could be the problem with video advertising?
There are no issues
It is hard to monitor engagement
Users can avoid or skip adverts
14
Radio is a type of media channel
False
True
15
What two factors are used in emotional appeal advertising?
sadness and worry
need and fear
Pride and aspiration
16
Which car manufacturer has this logo?
Ford
Peugeot
Volkswagen
Chevrolet
17
Video is a type of media channel
False
True
18
What advertising technique has been used?
Facts and statistics
Celebrity endorsement
Bandwagon advertising
19
What is a logo?
A symbol that identifies a business
A memorable phrase that identifies a business.
20
What is a slogan
A symbol that identifies a business.
A memorable phrase that identifies a business.
