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Business Studies - Marketing Flashcards | StudBud
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Business Studies - Marketing
Business Studies - Marketing
20 terms
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Marketing Topic
Flashcards
20 cards
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Questions
20
Answers
1
Coupons are an example of a promotion (sales promotion) strategy?
yes
no
2
Which is an example of deceptive and misleading advertising.
vague statements
puffery
fine print
country of origin
3
Is branding a price strategy?
no
yes
4
Which of the following are examples of unethical advertising due to truth and accuracy.
vague statements
exaggerated claims (puffery)
concealed facts
false and misleading
5
What is the term given to a public person that can influence others?
celebrity endorsement
opinion leader
6
Is a mass market large or small?
small
large
7
What is the strategic role of marketing?
to reduce costs
the four p's
profit maximisation
to advertise goods
8
Consumer laws protect consumers by ensuring that products have....
protection against misleading avertising
implied conditions
warranties
right to a refund
9
What factor influencing consumer choice is the Competition and Consumer Act (2010) ?
government
sociocultural
psychological
economic
10
What are the three P's of the extended marketing mix?
processes
people
physical evidence
11
Which of the following is not part of SWOT?
organisation
weaknesses
strengths
threats
12
Identify one historical approach to marketing.
production approach
sales approach
marketing approach 1
marketing approach 2
13
Is observation a method of collecting primary data?
yes
no
14
What is the term that describes using geographic location to set different prices?
cost based pricing
price points
price discrimination
bait and switch
15
Which market segmentation variable looks at income levels?
demographic
behavioural
georgraphic
psychographic
16
What law governs deceptive and misleading advertising?
australian consumer law
competition and consumer act
work place health and safety act
fair trading act
17
Name 3 types of market.
resource
consumer
intermediate
industrial
18
Name the process that systematically collects, records and analyses information.
primary data
market research
19
What are the stages of the product life cycle?
growth
maturity
post maturity
introduction
20
Global Marketing includes...
customisation
global pricing
global branding
standardisation
