Combined: Marketing + Market research + Market Research

Question 1

What are the total number of people selected to answer market research questions called?

Accepted Answer

A sample

Question 2

The buying and selling of goods and services online is called

Accepted Answer

E commerce

Question 3

An advantage of shopping on line is

Accepted Answer

open 24/7

Question 4

What is information collected about opinions and views called?

Accepted Answer

Qualititative data

Question 5

What can a market map be used to identify?

Accepted Answer

Gaps in the market.

Question 6

What can make a product different from it's competitors?

Accepted Answer

Price, Size, Packaging, Quality

Question 7

What should questionnaires include?

Accepted Answer

Titles, instructions, Thank you for answering

Question 8

What is not a feature of a closed question?

Accepted Answer

... lines

Question 9

Which of the following is an example of primary research?

Accepted Answer

A focus group

Question 10

What is secondary research also known as

Accepted Answer

desk

Question 11

Which of these is not an example of Secondary Research?

Accepted Answer

Questionnaire

Question 12

Door to door sales is an example of?

Accepted Answer

Personal Selling

Question 13

What is missing from the product life cycle

Accepted Answer

extension strategies

Question 14

What is this image an example of?

Accepted Answer

Channel of Distribution

Question 15

What is the marketing mix also called

Accepted Answer

The 4P's

Question 16

Coca Cola is at what stage of the product life cycle

Accepted Answer

maturity

Question 17

A business has got people to come in and try a new product, what market research is this?

Accepted Answer

focus group

Question 18

DVD's are at what stage of the product life cycle

Accepted Answer

Decline

Question 19

How does accurate market research help a business?

Accepted Answer

By reducing risk

Question 20

What does desk research involve?

Accepted Answer

gathering existing data

Question 21

Which of these are disadvantages of Primary Research

Accepted Answer

can cost more, down to your skills, take longer

Question 22

what does this quote explain "spotting an chance to offer something that doesn't already exist"

Accepted Answer

Gap in the Market

Question 23

What is this an example of?

Accepted Answer

Product Life Cycle

Question 24

What is this image an example of?

Accepted Answer

Product Range

Question 25

What is direct mail also known as?

Accepted Answer

Junk Mail

Question 26

What does a market segment identify?

Accepted Answer

Groups of people with similar buying habits.

Question 27

Which of these are advantages of interviews?

Accepted Answer

one to one, harder to lie, more qualitative data

Question 28

What market research would be best for a small business to use?

Accepted Answer

questionnaire

Question 29

A loss leader pricing tactic is....

Accepted Answer

a loss on a product in the hope of making sales on others

Question 30

Which of these are examples of a Closed Question?

Accepted Answer

Do you own a bike? Yes/No, Do you like Justin Bieber? Yes/No

Question 31

What is primary research also known as?

Accepted Answer

field

Question 32

Which of these are features of open questions?

Accepted Answer

please explain..., ... lines, Why...?

Question 33

Why do you conduct market research?

Accepted Answer

for the secondary benefits such as profit etc, to find out about customers needs

Question 34

When a group of people get together to discuss a product this is called a.....?

Accepted Answer

Focus Group

Question 35

Why do businesses use market research?

Accepted Answer

To identify customer needs

Question 36

What method of promotion wouldn't a small business use?

Accepted Answer

TV

Question 37

Which are examples of open questions?

Accepted Answer

Why do you feel this way?, How do you feel about homework?

Question 38

Which are not advantages of Secondary Research?

Accepted Answer

not specific, not always reliable

Question 39

Price skimming is....

Accepted Answer

starting a price high and then lowering it

Question 40

Which of these are examples of Primary Research?

Accepted Answer

Focus Groups, Product testing

Combined: Marketing + Market research + Market Research

Questions 40

Combined: Marketing + Market research + Market Research

Questions 40