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Media Representation and Language Theorists Flashcards | StudBud
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Media Representation and Language Theorists
Media Representation and Language Theorists
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Year 12 Media Studies Representation and Language Theorists
Flashcards
24 cards
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Practice quiz
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Questions
24
Answers
1
Which theorist is associated with semiology?
Barthes
Neale
Todorov
Hall
2
Apply Gauntlett's Identity Theory to The Formation Music Video
stereotypical shots of post-hurricane town shown in general media
wall is spray painted messily, connotes spur of the moment activities
plantation scene shows girls and women as powerful & non conforming
high quality clothing contrasts against racial stereotypes in New Orleans
3
Apply Gauntlett's Theory of Identity to Tide Print Advertisement
women in the advert connote domestic perfection
women hanging out washing together suggests women bond over a love of tide
the women's facial expressions give meaning to the 'world' of the advert
women represented act as role models of domestic perfection to the audience
4
Who are the two representation theorists?
Curran and Seaton
Barthes and Gauntlett
Gauntlett and Hall
Hall and Gerbner
5
Barthes says connotations are organised into myths
False
True
6
As a form of representation, what does stereotyping do to a group of people?
makes people dislike them
puts people into different categories
labels people with many positive and negative characteristics
reduces people to a few simple traits or characteristics
7
According to Gauntlett, what does the media provide us with to construct our identities?
Ideas
Answers
'Shovels' and 'Spades'
'Tools' or Resources
8
WaterAid leads us to construct an identity of privileged people who take rain for granted.
True
False
9
What are the 3 broad genres of magazine?
Food, Business and Celebrity
Organisation (customers ), Business or Trade and Consumers
Lifestyle, Fashion and Food
10
Hall's representation theory states that stereotyping occurs when there is...
large similarities
a size inequality
a power inequality
variation
11
Gauntlett's identity theory states that we construct our identity through...
'picking and mixing' different ideas
following our peers
observation and imitation
a few simple characteristics or traits
12
According to Hall, representation is the production of meaning through what?
Audience
Representation
Language
Meaning
13
What is enigma?
a myth or mystery
a surprise
a colour
a fear
14
Why would people use a media product to portray personal identity?
They can relate to the character as they have the same issues
The product makes them feel bad about who they are
They do not want to be like a character who has other issues
The product tells them what to do and who to be
15
Who are the language theorists?
Barthes, Hall and Todorov
Hall, Barthes and Curran and Seaton
Neale, Todorov and Barthes
Hall, Neale and Gauntlett
16
The theory of narratology is whose theory?
Barthes
Todorov
Neale
Hall
17
What two things make up a sign?
Sign and Symbol
Sign and Signifier
Front and Back
Signified and Signifier
18
Genres exist within specific economic, institutional and industrial context
False
True
19
Apply Hall's Representation Theory to Tide Print Advertisement
hyperbole is used to connote the superior cleaning power of Tide
hearts above the main image connote love and relationships
images of domesticity form the shared conceptual map that forms meaning
20
The theory of narratology can be summed up as; two states of equilibrium separated by a disruption of disequilibrium
True
False
21
What does connote mean?
The literal meaning of something
The hidden meaning, what the reader associates with the word
22
Apply Hall's theory of representation to 'The Kiss of The Vampire'
bats have a conventional association with vampirism
symbolic codes of horror and darkness are widely reinforced
related images form the 'shared conceptual road map' which gives meaning
dark colours connote horror
23
David Gauntlett gave the idea of the Theories of Identity
False
True
24
Neale's theory is the idea that genres aren't dominated by representation
True
False
