12BS2 Marketing

What is the overall strategic role of marketing?

Personal Characteristics that influence buyer behaviour

Image that a product has in the mind of a consumer

Which is not a physical distribution issue

A business giving preference to retailers by providing stock cheaper

Refers to the good or service the business intends to provide

Law stating that a refund or exchange must be provided for faulty goods

Information that already exists

Where the production and sales of raw materials occures

Strategy used to clear stock

which of the following is not a key business function

Which is not an element of the SWOT analysis

Which of the following is NOT a SMART approach to setting objectives

The term used to describe all key business functions working together to achieve the goals

Dividing the market based on consumer's lifestyle, personality and values

Process of creating and maintaining consumer awareness

A product is readily available to a wide section of business or locations

Where goods that are used in the production process are sold

Dividing the market into smaller markets based on age, gender, income, education, etc

The law covering truth, accuracy and good taste in marketing

Dividing the market into segments based on location 

Where the price is set at the lowest possible level to gain immediate market share

Reputation a business or product has developed over time

Cost of the good or service to the consumer

Internet marketing....

Which of the following is not part of the consumer market

Only a limited number of stores or locations distribute the product

Dividing the market based on knowledge and attitude towards a product

A restricted number of the product is available through few outlets

Strategy used to recover costs by setting a high price

Examination of the sales performance of a business when compared to its direct competition

An examination of the sales of a particular product

Method of distributing the good or service

Information that is collected for the specific purpose for which it will be used

Illegal marketing strategy disguised by survey or questionnaire