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StudBud Administration
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Springboard 2.4, 2.5, 2.6, Advertising techniques and citing sources
Flashcards
25 cards
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Practice quiz
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Questions
25
Answers
1
what persuasive technique is used
Transfer
Testimonial
Avant Garde
Authority
2
Persuasive Technique that asks you to associate good feelings with the product
Testimonial
Bandwagon
Avant Garde
Transfer
3
Advertising that uses a well known person's fame to help promote a product or service
Facts and Figures
Fame
Bandwagon
Celebrity Endorsement
4
what persuasive technique is used
transfer
testimonial
bandwagon
avant garde
5
Evaluating a source for the qualifications of the author
Credibility
Bandwagon
Purpopse
Authority
6
Persuasive Technique used to mkae you feel like EVERYONE else is doing something
Avant Garde
Authority
Bandwagon
Transfer
7
What Persausive technique is used
testimonial
Bandwagon
Transfer
Facts and Figures
8
The color RED is used in this logoto associate what with this company
Excitement
Trustworthy
Healthy
Calm
9
Any drawing, photo, chart, or other graphic designed to affect the audience in a purposeful way
Copy
Visual
Headline
Logo
10
Persuasive technique that uses BOTH celebrities AND regular people to endorse products
Avant Garde
Testimonial
Facts and Figures
Transfer
11
What are you looking for if you are looking to see if a source is out of date
Timeliness
Bandwagon
Transfer
Purpose
12
Which persuasive technique is used in this ad
Testimonial
Facts and Figures
Transfer
Bandwagon
13
Which Persuasive technique is used
Facts and Figures
Testiimonial
Transfer
Avant Garde
14
Evaluating a source to determine if it is trustworthy
Celebrity endorsement
Avant Garde
Credibility
Accuracy
15
Using statisic, percents, and numbers to convince you this product is better than others
Bandwagon
Testimonial
Facts and Figures
Transfer
16
The color GREEN in this logo is used to associate what with their product?
Freshness
Creativity
Hunger
Health
17
Aunique design symbol that helps identify the company visually
Headline
Slogan
Image
Logo
18
What advertising techniques are used here
Transfer
Testimonial
Celebrity endorsement
Authority
19
Evaluating a source for the purpose of the information
Accuracy
Timliness
Credibility
Purpose
20
Determining if a source is fact, opinion, or propaganda
Accuracy
Credibility
Timeliness
Authority
21
what persuasive technique is used
Avant Garde
Transfer
Facts and Figures
Testimonial
22
Persuasive technique meant to make you feel cool for being the first to have the product
Transfer
Testimonial
Facts and Figures
Avant Garde
23
A short piece of text, usually in large type, designed to be the first thing the audience reads
Logo
Image
Slogan
Headline
24
A catchphrase that evokes positive emotions or feelings about the company and product
Slogan
Headline
Copy
Image
25
The actual text of an ad
Image
Slogan
Headline
Copy