Direct Marketing Ch 2&3

The image below shows an example of __________.

Search Engine Optimization gets ___________ results.

A website can be used for interaction where people can communicate.

For personalization, website should be responsive, with easy navigation, fast-loading times, and clear calls-to-action.

The photo below proves that a website should be for __________.

Customer reviews, testimonials, and case studies on the website are examples of __________.

It is a standalone web page that potential customers can land on when they click through from a digital location.

It refers to the process of capturing, organizing, sharing, and using an organization's knowledge and information.

It involves using Short Message Service (SMS) to deliver advertising and other content directly to mobile devices.

Emails cannot offer routine information; which customers like from their suppliers.

In this stage of mailshot development, rough layouts and copy and test alternatives are prepared.

The photo below is an example of ___________.

It is a personally addressed written offering that is creatively presented w/ some response mechanism, w/ the envelope.

What is the first stage in the application of direct mail strategy?

This refers to a company that lets gives access the internet from home, usually with a monthly subscription.

The features highlighted in yellow boxes are examples of __________.