Marketing Modules 1-3

The means (how, where)as to how the customer will receive the product

Which one is NOT an environmental factor to Marketing

Identify a way to sell a current product to a new market is what?

In the matrix, a question mark describes

SWOT components are

When a few big players controlling a majority of the sales in an industry

It has been said that Apple has paved the way for modern marketing

These people buy and use marketed products

How the seller and buyer will communicate about the product

How many raw ideas does it take to generate a new product?

Opportunities and Threats are

What would an example be of a monopolistic competition

These buyers are manufacturers, wholesalers and retailers who will buy products/services to use or sell.

A cash cow represents

Boston Consulting Group created a way to help companies Strategically Plan, what was the tool called?

A dog represents

technique helps a firm look for growth opportunities amongst its current and new markets and products

The thing that will satisfy a customer's needs

When one firms sells a product

Identify a strategy to sell a new product to a current market is what?

What is the ultimate goal of marketing

To create value, marketers need to identify what?

Identify a strategy to increase sales of a current product to a current market is a what?

Strengths and Weaknesses are

In pure competition there are hardly any sellers of one product.

A star describes

There are multiple types of value that marketers can create, but the main type of value would be

Developing a brand-new product and pitching it to a whole new market is what?

What a customer will exchange for the product

Determine what products will be marketed to which customers

What are the factors that need to be present for Marketing to happen

What are the 4 P's of Marketing?

What are the types of competition?

the activity for creating, communicating, delivering, and exchanging offerings that have value for customers