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Salon Business Theory LAB
Salon Business Theory LAB
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Basic Theory Ch. 6 Salon Business: Basic Theory Ch. 6 Study Guide
Flashcards
79 cards
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Questions
79
Answers
1
The act of a highly satisfied client directing another person to see you for professional services is called a(n):
balance
prebook
refferal
upsell
2
income minus expenses equal profit
true
false
3
All of the following actions describe how to create a plan to achieve your goals EXCEPT:
be specific
avoid alternate plans
consider budget
include alternate plans
4
subtracting your liabilities from your assets equals your
income
market need
net worth
profit
5
an example of a liability on your financial statement would be
restaurant receipts
last weeks income
money you owe on a credit card
any earned tips
6
W2 form is supplied by the employee; indicate all the taxes the employee has paid the past year
true
false
7
the term given for selling products for clients home care is
warehousing
retailing
scheduling
networking
8
Which of the following time periods identifies the consideration for a long-range goal?
1 yr
7 yrs
3 yrs
5 yrs
9
If all of your appointment times have been scheduled with clients for a given day, the term to describe this is a:
full book
prebook
upselling
balancing
10
Which of the following characteristics will contribute to career success?
avoiding change and acceptance
live in the past
always gossip
respecting knowledge of others
11
location is the most important factor in
choosing a salon
opening a salon business
choosing a distributor
choosing a lawyer
12
Which of the following buyer motivations is perhaps the easiest to recognize in the salon?
want
desire
have
need
13
to become an asset to any salon staff the stylist should perform all of the following EXCEPT
make negative comments
communicate professionally
listen to clients
offer sound advice
14
Which of the following situations would represent a good time to ask a client for referrals?
when the client is satisfied with the service
when the client is complaining
when the client makes funny faces
15
a buyer type that puts up a struggle; strong desire to debate with you
logical
stubborn
emotional
bargain
16
the government agency that would audit business record keeping is the
MSDS
IRS
EPA
OSHA
17
Which of the statements below represents a specific goal?
I will get a job.
I will very easily get a job.
I will get an entry-level position in a reputable salon after graduation.
I will most likely get a job somewhere close to where I might live.
18
Selling additional services to clients beyond what they originally scheduled for a visit is called:
promoting referrals
balancing
client factor
upselling
19
is vital in order to allow close management of products purchased for retailing
employee compensation
appointment book
receptionist
inventory control system
20
which type of buyer makes purchases more on personal reasons that on facts?
emotional
bargain
stubborn
logical
21
which method is considered to be the most effective way of building your clientele?
prebooking
referrals
word of mouth advertising
providing an unexceptional service
22
An effective strategy to ensure a return visit from a client is to:
limit work hours
provide exceptional service
avoid business cards
promote gossip
23
income minus profit equals expenses
true
false
24
The tax based on the profits (earnings) of a business is known as
income tax
operating tax
sales tax
payroll tax
25
a professional goal that identifies wher you want your career to be in 5 years is a
short range goal
long range goal
26
"Is this something I can commit to?" is a question that would be asked when determining if a goal is:
achievable
realistic
measurable
specific
27
Features of a product are its characteristics, which might include:
saves time
adds shine
economical purchase
size of container
28
which of the following terms refers to all money owed?
net worth
liabilities
financial status
assests
29
stylistearning additional payment over&above thenormal paycheck would be receiving;compensation
commission
salary
pension
salary plus commission
30
buyer that wants to save money at all costs & is more interested in the price of a product
Bargain buyer
emotional buyer
logical buyer
ready buyer
31
what amount of commission will a salon owner usually pay an employee for retail sales
20%-25%
8%-15%
4%-6%
1%-3%
32
a business owed by two or more peole is a
sole propritorship
franchise
partnership
corporation
33
one of the most effective techniques in building a clientele is to
run behind to show the salon is busy
promote services that arent availale in the salon
point out weaknesses of other stylists to client
give out business cards to potential clients
34
Which buyer type is open-minded and willing to take a chance on new products without hesitation?
need
desire
ready
optional
35
Offering an additional hair coloring service to the client who originally scheduled a haircut appointment is an example
balancing
full book
upselling
target marketing
36
Individual initiative to stay on top of things and to pay attention to detail, they are practicing:
conflict management
with it ness
cooperation
problem solving
37
The most important relationships you form at the beginning of your career are those that develop:
within the salon
in school
while at home
while networking
38
the salon owner is responsible for collecting&paying sales tax how often?
monthly or quarterly
twice a day
daily
annually or semi annually
39
which of the following items is reported to the IRS as employee income?
change given to a client following payment
operating expenses paid by the salon
money paid to vendors for products
tips received by an employee
40
______ ______ is a set dollar amount paid each month to the lessor
fixed rent
malpractice
variable rent
liability insurance
41
Which of the following actions would represent taking the team approach?
avoid referring your clients to other designers
offer guests something to drink while they are waiting
do only your work, helping others leads to problems
greet only your clients
42
Which of the following concepts involves converting existing clients to return clients?
balancing
up selling
pre booking
client retention
43
in many cases the first person to greet a client is the
owner
stylist
manager
receptionist
44
the financial success of a salon will be achieved when the salons income is greater than its
baragain expense
rent
operating expense
loss
45
sending out promotional literature advertising your salon; most effective way to build clientle
false
true
46
which of the following is NOT a skill/ability a salon owner should possess to ensure success?
salon employees handle all unusual/difficult clientsituation
ability to set realistic business goals
recognize skills & techniques & hire staff accordingly
the ability to maintain a budget
47
be sure to create a plan to achieve your goals
true
false
48
which of the following interview questions is illegal for an employer to ask; discrimination
what is your strongest technical area?
how would someone describe your personal characteristics?
when were you born?
how would you describe your people skills?
49
U.S. SocialSecurity&CanadianPension taxes are planned savings/retirement funds; money collected
city councel
U.S. & Canadian governaments
state government
county government
50
During a job interview it is very important to
stay calm and be yourself
tell alot of stories
stretch the truth if neccessary
tell the interviewer whatever you think he/she wants to hear
51
controlled by the state to provide insurance to any employee injured while on the job
workers compensation
unemployment insurance
liability insurance
property insurance
52
A personalized approach is also referred to as:
a chairside manner
salon experience
staff synergy
accountability
53
Industry statistics indicate that satisfied clients will usually refer how many new clients?
7
3
1
5
54
to be granted future loans, it is important to pay loans on time and avoid
compensation
taxes
default
insurance
55
the primary duty of the receptionist to provide scalp massages for the client
false
true
56
compliance with all local, state/province and federal rules, regulations & laws ;responsibility
local authorities
stylists
salon owner
former building owner
57
Beverages, food, magazines and umbrella stands in the salon are examples of:
aromatherapy
touchable
comforts
decor
58
A client profile is a composite of market statistics that can be used to identify the characteristics of individuals
who eat most meals in five-star restaurants
over the age of 65
owns two vehicles
within the market
59
which type of buyer is interested in price than quality?
bargain
emotional
logical
stubborn
60
Networking provides all of the following benefits EXCEPT:
provides a good way to learn about trends in the industry
leads to lifelong friendships
gives access to people and resources within the industry
contacts create difficult situations that turn into real problems
61
what is generally considered the best form of advertising?
billboards
word of mouth
television
pamphlets
62
which type of buyer is open minded & will take a chance on a new product without hesitation?
logical
bargain
ready
emotional
63
goals identify what you would like to achieve in the next year
long range goal
short range goal
64
The following are all benefits of a product EXCEPT:
reconditioning effect
economical purchase
saves time
aromatic ingredients
65
policy covers salon equipment & physical location in case of natural disasters,fire,theft
malpractice
product liability
property insurance
variable rent
66
a business owned by one person is called
sole proprietorship
franchise
partnership
corporation
67
the ideal salon arrangement has an efficient traffic pattern providing
the least steps for the client & stylist to travel
a remote reception area
the most steps for the client & stylist to travel
80 sq feet per stylist
68
the least important factor in deciding whether to accept a position is
the salary and benefits
the size of the salon
the success of the salon
the location
69
the stylist name,scheduled service,clients name, date&clients phone number should be included
I9 form
appointment book
state income tax form
federal income tax form
70
percentage of a salons monthly income plus a set dollar amount are paid each month; fixed rent
true
false
71
impulse buying accounts for about what percent of all purchases?
10-20%
70-80%
45-65%
85-95%
72
All of the following statements are ways to demonstrate your personalized approach EXCEPT:
asking about important events in your guest's life
responding to your guest's verbal and nonverbal expressions
chatting with other designers during a salon service
securing your guest's valuables
73
Adding the client’s service total and retail total for one visit will achieve which of the following results?
average appointment
net profit average
average visit
ticket average
74
According to statistics, how often does the average loyal client visit a salon?
3 wks
12 wks
6 wks
2 wks
75
a statement or definition of the path your career will take is a/an
artist
goal
resume
talking
76
a set income given to an employee on a weekly or monthly basis is known as salary
true
false
77
For salon professionals just starting out, the most common and immediate source of referrals is:
word of mouth recommendations
target marketing
client profile
78
Offering an additional hair coloring service to the client who originally scheduled a haircut appointment is an example
upselling
balancing
full book
target marketing
79
which of the following ways can a stylist use to develop a successful relationship w/ client
avoid offering the client any additional services
cancel prebookings on your client often
determine the clients needs
decide for your client which look or style is best