COM 107 Final Exam Review

In a situation comedy,

Prior to the 1950s, most radio listening occured in the home because

Who reportedly said, "The modern editor of the popular journal does not care for facts. The editor wants novelty"?

Heavy TV viewers are likely to perceive their realities in ways that are consistent to media represents which theory?

The introduction of narrative defines the "moment" that film entered the mass medium stage.

The public became increasingly cynical about advertising in the late 1800s because...

For public figures to successfully sue for libel, they must prove actual malice, which means that the news medium...

A pseudo-event is

Which of the following defines the "moment" that the Internet became a mass medium?

Ivy Ledbetter Lee believed that facts

Which of the following defines the "moment" that television became a mass medium?

Which of the following was an impact of the Quiz Show scandals?

News organizations not only relying on print, but making materials in other forms such as podcasts and videos is...

Libel is SPOKEN language, while slander is written/broadcast.

Who are Edward Bernays and Ivy Ledbetter Lee?

The term flack is a derogatory term

Which line of research helps explain why people ranked shark attacks a problem after the release of the movie Jaws?

The modern legacy of the style of journalism practiced by Pulitzer and Hearst includes...

Why does Hollywood tend to make films that belong in certain genres?

Disney is an obvious example of ______.

Which of the following defines the "moment" that magazines entered the mass medium stage?

Below-the-line costs for a TV program include _____.

A person who loves K-Pop Idols, Blackpink, and often thinks of them as their friends is an example of...

Newspapers were the first mass medium.

The question "why do we use media" is often asked under the _____ model.

According to Stuart Hall, which is not true of conceptual maps?

Which of the following did the show I Love Lucy contribute to television?

The image below represents which important concept in COM 107?

Which of the following eras of journalism BEST represents the historical arrival of newspapers as a mass medium?

How did BP respond to the Deepwater Horizon disaster of 2010?

A third screen is...

Many of the program conventions in television came from radio.

What is symbolic annihilation?

Which of the following is the best example of effective crisis communication?

Who helped make radio a mass medium?

Context collapse refers to the flattening of multiple audiences in a single context.

Emile Berliner's invention of _____ was significant because it allowed for mass reproduction of sound recordings.

A business station in which few firms control most of an industry's production and distribution is a(n) _____.

Why is representation so important?

Pretty faces are most closely identified with which type of news?

A cultural approach to understanding mass communication...

Compared with other nations, the U.S. generally has _____ press freedom.

Which BEST describes media convergence?

Which model of expression tolerates all forms of speech, including pornography?

Nickelodeons were _____.

An obnoxious car dealer yelling at the camera is using which persuasive ad strategy?

The act that emphasized that broadcasters didn't own channels but were granted licenses that operated in public interest

British rock and roll groups such as the Beatles drew much of their inspiration from Black artists.

Which ad appeal focuses on simplicity?

“The language of the 1st AM supports that the press must be left free to publish w/o censorship" describes which case?