Chapter 2

A good mission statement usually emcompasses some principles, NOT including:

Carrefour makes its own brand of candies. It is an example of forward integration.

Airline companies often compete but cooperate with other airline companies. It is an example of ________.

When Xerox claims "we improve office productivity" it shows their product orientation.

In the value chain analysis, which is NOT a primary activity?

7-Eleven is a good example of reshaping business scope for maximizing core competences.

IKEA's new catalouge app (with AR) is an example of ______.

The BCG (Boston Consulting Group) matrix emphasizes market share and growth rate.

Three growth opportunities that help achieve desired sales do not includ:

7-Eleven expands its operations in cafe and postal services. It is an example of ________.

Three ways of maximizing core competences, NOT including:

Zara expands its existing clothing lines for children's marekts. It is an example of ________.

Marketing strategic alliances include all but ________.

Core competences primarily invovle with ________.

A corporation's strategic planning typically involves four levels, NOT including: