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CTE EXAM MARKETING BASIC CONCEPTS REVIEW Flashcards | StudBud
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CTE EXAM MARKETING BASIC CONCEPTS REVIEW
CTE EXAM MARKETING BASIC CONCEPTS REVIEW
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Answers
1
the processes for creating, communicating, delivering, and exchanging offerings that have value for customers
Marketing
Branding
Sales
Myopia
2
Which one is the correct order for the stages of the product life cycle?
Growth, Maturity, Introduction, and Decline
Decline, Introduction, Growth, and Maturity
Introduction, Maturity, Growth, and Decline
Introduction, Growth, Maturity, and Decline
3
Which of the following are TRUE about the Product Life Cycle?
presents the business with a set of opportunities and challenges
All stages are the same length in time
Products will require different efforts in each stage
Products, in general, have a life span that can be short or long
4
Which is a demographics characteristic
Geography
Income Level
Age
Liking Ice Cream
5
When targeting markets an example of Behavioral segmentation would be items including...
level of knowledge
consumer buying patterns
all of these
loyalty
6
Carz.com is a car dealer that specializes in USED luxury cars, they are an on-line dealer, and use TikTok to advertise
Middle income Greatest Generation Females
Low income Male Alphas
Middle to middle/high income millinnials
Wealthy Baby Boomers
7
Which of the 4 Ps does this ad/sign display?
Place
Price
Promotion
Product
8
For the 4 Ps this picture focuses on the Price
True
False
9
Which is a Pyschographic characteristic
Geography
Age
Income Level
Liking Ice Cream
10
Which of the following are the correct 4 Ps?
Product, Promotion, Profit & People
People, Place, Profit, & Promotion
Product, Price, Place & Promotion
Product, Person, Population, & Promises
11
When a product enters the maturity phase of the PLC what can a company do to improve sales
none of these
Expand to new markets
increase advertising
increase prices
12
A vitiam designed to improve memory/cognition would be best targeted to Baby Boomers and Silent Generation in magazines
False
True
13
This term deals with segmenting groups based on their personalities, tastes, likes, dislikes, and habits etc.
Geographics
Behavorial
Demographics
Pyschographics
14
Term used with segmenting groups based on their gender, age, race, education, income level etc.
Behavorial
Demographics
Pyschographics
Geographics
15
The process of identifying different groups of customers & grouping customers according to different characteristics
Market Segmentation
Pyschographics
Demographics
Target Marketing
16
When choosing a market to target companies must look at
Who do you consider will benefit the most from your products and services
what is your customer really buying
All of these
How will your customer profit from using it
17
Everyone has the same perspective on most issues
False
True
18
For the P of Place where can I purchase items?
Brick and Mortar Store
Through an app
On-line website
By Phone
19
This term deals with segmenting groups based on their location such as town, country, region, city, state, etc.
Behavorial
Demographics
Geographics
Pyschographics
20
Which of the following is a reason why companies would segment a market?
Understand what features to include in a product
How to communicate with that market
Keep costs down
Catch the myopia
21
The homogeneous exact group of consumers you want to sell your product to ___?
Target Market
Consumer
4 P's
Market
