Cracking the Advertising Code

Question 1

Which technique uses statistics and research to impress the buyer?

Accepted Answer

Facts and Figures

Question 2

Which technique uses statements that their product can out-perform the competition without really doing it?

Accepted Answer

Unproven Claims

Question 3

Which technique uses the idea that by buying the product, you are part of a better, more exclusive group?

Accepted Answer

Snob Appeal

Question 4

Which technique uses the idea that everyone else is doing it, you should too.

Accepted Answer

Bandwagon

Question 5

Which technique uses ads which make you laugh to get you to remember their product?

Accepted Answer

Humour

Question 6

Which technique uses features of the product that appeal to everyday people and what they need?

Accepted Answer

Plain Folks

Question 7

Which technique uses an improvement to your day-to-day life if you buy their product?

Accepted Answer

Lifestyle

Question 8

Which technique uses limited time offers or discounts which expire in just a short amount of time?

Accepted Answer

Urgency

Question 9

Which technique uses well-known people to help sell their product?

Accepted Answer

Celebrity Endorsement

Question 10

Which technique uses your feelings to try to get a connection to their product either good or bad?

Accepted Answer

Emotional Appeal

Questions 10