Marketing (Exam 2 pt. 2)

Question 1

Which of these is a job function typically not performed by sport public relations specialists?

Accepted Answer

facility management

Question 2

Process that builds mutually beneficial relationships between organizations and their publics is called

Accepted Answer

public relations

Question 3

In general, public relations is considered a subset of marketing.

Accepted Answer

False

Question 4

Sport media relations professionals should attempt to balance both public opinion and information with business strategy

Accepted Answer

True

Question 5

For sport organizations, media relations and community relations are essentially interchangeable terms.

Accepted Answer

False

Question 6

What type of document used in public relations practice helps subjects speaking to the press stay on the desired message

Accepted Answer

talking points

Question 7

Public relations is a large component of media relations.

Accepted Answer

False

Question 8

The impact of signage is typically measured using __________.

Accepted Answer

impressions

Question 9

How has the splintering of sport media coverage NOTeffected sport PR professionals?

Accepted Answer

less off-the-field scrutiny of athletes, coaches, and executives

Question 10

What aspect of sport marketing is designed to formulate and shape favorable opinion through the mass media?

Accepted Answer

media relations

Questions 10