What are the current trends with firms spending on social media marketing?

Within 1 year around 15% 5 years 21%

Psychographics is the study of

Attitudes, beliefs, and lifestyles

The NET promoter score is an important metric for businesses, it measures

number of current customers that love you vs haters

Social Benchmarking is

Looking for the best and using them as a measurement

On way to attract and audience & influence the conversation

Content is King - what does this phrase mean for social media marketers

Good, timely, relevant content will build an audience

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Social Media Marketing 1

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social media marketing 1

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Questions 10

Answers

1
What percent of US firms use "likes" as one measure of social media effectiveness?
50%
25%
80%
None
2
What are the current trends with firms spending on social media marketing?
Within 1 year around 15% 5 years 21%
Within 5 years 60 % of marketing budgets
Social Media is Free
Trending down
3
Psychographics is the study of
Attitudes, beliefs, and lifestyles
Age, race, income, and gender
Where you live and the climate and geography
Loyalty and Rate of Use
4
People are using your public social media information & other data & using it for predictions
False
True
5
The NET promoter score is an important metric for businesses, it measures
Old former customers that come back
number of current customers that love you vs haters
Number of current customers
the number of people that spent $ over the last 6 months
6
Social Benchmarking is
content calendars that copy a leading firm
warming the bench, put me in coach
numerical measures derived from statistically significant
Looking for the best and using them as a measurement
7
A Blog is
On way to attract and audience & influence the conversation
Useless
a twitter account
a video blog or vlog
8
Word of Mouth Marketing is the cheapest most effective kind or type of Marketing
False
True
9
The actions that support strategy - the day to day implementation of marketing plans
strategy
tactics
Goals
Key Performance Indicators (KPIs)
10
Content is King - what does this phrase mean for social media marketers
I have no clue - what do you mean by content?
people aren't interested in content just video and pics
Good, timely, relevant content will build an audience
Text is better than other content

Social Media Marketing 1 Flashcards | StudBud