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Unit 5 - Marketing Research Flashcards | StudBud
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Unit 5 - Marketing Research
Unit 5 - Marketing Research
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Use this Quiz to review prior to taking your Unit 5 test
Flashcards
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Questions
20
Answers
1
Marketing research is a part of which of the following functions of marketing?
Product/Service Management
Pricing
Distribution
Marketing Information Management
2
In data sampling the ______________ is determined by the sample size with respect to the population.
Reliability
Population
Bias
Error
3
Which of the following data collection methods finds out what people are saying about your company?
focus groups
interviews
social media
observations
4
In data sampling the ____________ is the degree to which the instrument measures what it is supposed to be measure.
Reliability
Validity
Error
Bias
5
If you are conducting research and the problem relates to the choice between two products which type of data do you need
Facts
Internal
Opinions
Motivations
6
Which of the following marketing research process steps do you edit, tabulate, and interpret data?
Analyze results
Define the problem
Apply results
Gather data
7
In the market research process, if you gather information by using cameras, this is an example of which approach?
Observation approach
Experimental approach
Quantitative approach
Survey approach
8
In data sampling the _______ determines how consistently an instrument yields similar results under varying conditions
Bias
Error
Reliability
Validity
9
Marketing research is used to determine which of the following?
The salary for a sales position
The email carrier to use for employees
The effectiveness of an advertising campaign
Bonus packages for executives during the holidays
10
Which choice below is the correct order for the marketing research process?
analyze results, obtain the data, apply results, define the problem
obtain the data, define the problem, analyze results, apply results
define the problem, apply results, obtain the data, analyze results
define the problem, obtain the data, analyze results, apply results
11
The first step to the marketing research process is
obtain the data
process the data
report the results
define the problem
12
Which type of marketing research is used to evaluate the effectiveness of commercials?
Advertising research
Product research
Sales research
Market research
13
Which of the following is an advantage of marketing research?
Can be unreliable
Information is only as good as the methodology
Helps to reduce risk of new product development
Can stifle initiative
14
Secondary research can be obtained by internal and external sources, which is an example of an internal source?
Company bank accounts
Government statistics
Commercial data
Trade publications
15
Data obtained for the first time and used specifically to solve a problem the company is facing.
External research
Internal research
Secondary research
Primary research
16
Qualitative research data
uses surveys and questionnaires
is gathered using numerical analysis
uses large samples of people to gather information
is gathered with techniques focused on observations
17
Which of the following data collection methods involves meeting people at shopping centers and asking questions?
Interviewing
Questionnaires
Observations
Surveys
18
Marketing research is limited by which of the following?
money only
time and money
money and power
time and space
19
Which of the following data collection methods interviews a small group of people all at one time?
Focus Groups
Observation
Social Media
Interviews
20
In data sampling the ______________ is the entire target group of people under the study.
Sample
Bias
Error
Population
