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Unit 2 - Introduction to Marketing Quiz Review Flashcards | StudBud
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Unit 2 - Introduction to Marketing Quiz Review
Unit 2 - Introduction to Marketing Quiz Review
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Questions
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Answers
1
Which of the following is an example of a category in looking at behavioral for market segmentation?
Climate
Shopping Patterns
Age
Lifestyle
2
Which of the following is an example of a category in looking at geographics for market segmentation?
Lifestyle
Climate
Shopping Patterns
Age
3
Competition is an example of a/an ___________ in the SWOT analysis?
Opportunities
Weaknesses
Strengths
Threats
4
Which of the following is an example of a category in looking at demographics for market segmentation?
Climate
Lifestyle
Age
Shopping Patterns
5
Which of the economic utilities does selling Halloween candy represent?
Form utility
Information utility
Time utility
Place utility
6
the action or business of promoting and selling products or services, including market research and advertising
Goods
Marketing
Target Market
Market Share
7
Which of the following functions of marketing is best represented by the image?
Channel Management/Distribution
Pricing
Marketing Information Management
Product/Service Management
8
How many functions of marketing are there?
7
3
9
8
9
the portion of a market controlled by a particular company or product
Marketing Concept
Marketing
Target Market
Market Share
10
The stock market having a great year is an example of a/an ___________ in the SWOT analysis?
Strengths
Opportunities
Weaknesses
Threats
11
Which of the following is NOT one of the 5 economic utilities?
Selling
Place
Time
Possession
12
Economic Utilities: Form Utility is:
Providing instructions
Providing ways for customers to pay
Making products available
Turning raw materials into a product: wood into a chair
13
Product, Place, Price, Promotion are known as what?
Marketing Share
Marketing Functions
Marketing Concepts
Marketing Mix
14
A Kroger Plus Card is an example of what function of Marketing?
Distribution
Pricing
Marketing Information Managment
Promotion
15
Marketing Mix and the 4Ps are the same thing
False
True
16
Which of the following relates to the ratio or rule of thumb about market sales?
70/30
80/20
60/40
50/50
17
a particular group of consumers at which a product or service is aimed
Marketing
Marketing Concept
Target Market
Market Share
18
Having a great product is an example of a/an ___________ in the SWOT analysis?
Opportunities
Threats
Weaknesses
Strengths
19
What is the last step in the chain of commerce where a buyer exchanges cash for a seller's goods or service?
Marketing Information Managment
Selling
Promotion
Pricing
20
Which of the following is an example of a category in looking at psychographics for market segmentation?
Shopping Patterns
Climate
Age
Lifestyle
21
Having bad employees is an example of a/an ________ in the SWOT analysis?
Strengths
Weaknesses
Opportunities
Threats
22
Which of the following functions of marketing is best represented by the image?
Marketing Information Management
Channel Management/Distribution
Pricing
Product/Service Management
23
Which of the following functions of marketing is best represented by the image?
Product/Service Management
Marketing Information Management
Channel Management/Distribution
Pricing
24
SWOT is an acronym for
Strengths, Weaknesses, Occupations, Treaties
Strengths, Weaknesses, Opportunities, Treaties
Strengths, Weaknesses, Opportunities, Threats
Strengths, Weaknesses, Occupations, Threats
