MKTG-209 Final Review

Adv. designed to enhance a company’s image rather than promote a particular product is called

Which of the following refers to a group of closely related product items?

Prices always steadily decline for a product in the decline stage of the product life cycle.

This is the process by which the adoption of an innovation spreads throughout the marketplace:

Device that notifies customers whenever they are near a store.

Which of the following happens if demand is elastic?

This is a brand owned by a retailer

____ is the number of times an individual is exposed to a given message during a time period.

This type of distribution is used for high end luxury goods:

Which of the following is an advantage of offshoring?

The composition and appearance of a product that make it desirable constitute its _____utility.

3D printing is sometimes used to create prototypes quickly and at a relatively low cost.

Which of the following is true of advertising?

Which of the following statements is true of advertising with social media?

Type of labeling that focuses primarily on promotion and consumer information is secondary?

A series of related advertisements focusing on a common theme, slogan & set of adv. appeals?

For convenience, pricing objectives can be divided into 3 categories, which are:

A difference between informational labeling and persuasive labeling is that info labeling

A benefit of branding would include all of the following, except:

Multiple firms in a supply chain coordinate activities so they are seamlessly linked:

What is the labeling attempt to give the impression of environmental friendliness?

A chain store is when the operator is granted a license to operate and sell the product

I should study the pricing terms in Chapter 19 because they might appear as a matching section.

Product modification may refer to which of the following?

This role of marketing research explains data:

Compared with convenience products, shopping products are:

__ is communication meant to inform and persuade buyers of products to influence opinion.

Which of the following refers to net profit after taxes divided by total assets?

A pricing objective that maintains existing prices or meets the competition’s prices?

An organization’s product mix includes all the products it sells.

Which of the following is a function of packaging?

All activities directly related to the sale of goods and services to the ultimate consumer,

Which form of distribution is aimed at maximum market coverage?

Psychological pricing is marketing two or more products in a single package for a special price

In the context of promotion, which is an example of post purchase communication?

Which of the following is NOT one of the Ps of the retailing mix?

The ability to change prices very quickly, often in real time:

Setting prices so that total revenue is as large as possible relative to total costs:

Shopping bots allow sellers to collect detailed data about customers’ buying habits

Compared with convenience products, shopping products are:

Companies can generate new ideas from which of the following?

Which of the following is the final stage in the product life cycle?

Process of planning, collecting, and analyzing data relevant to a marketing decision

A company's product sales as a percentage of total sales for that industry:

This occurs when a company decides to add products to an existing product line:

Chain of all of the business entities that perform or support the logistics function:

Channel members are also known as: