MKTG Concepts Ch 5: Marketing Information and Research

Question 1

Focus groups can be composed of participants who are experts on the topic.

Accepted Answer

true

Question 2

Whether or not to use marketing research depends solely its cost

Accepted Answer

false

Question 3

Marketing research follows the steps of scientific problem solving

Accepted Answer

true

Question 4

A great deal can be learned about purchase behavior by observing consumers

Accepted Answer

true

Question 5

Marketing research helps businesses that are involved in international competition.

Accepted Answer

true

Question 6

Businesses that have an effective marketing information systems do not use marketing research

Accepted Answer

false

Question 7

Secondary data is usually less expensive to obtain than primary data

Accepted Answer

true

Question 8

Most precise and objective information about a potential market segment is through focus groups

Accepted Answer

false

Question 9

Surveys should oly ask questions that are needed to accomplish the objectives of the research

Accepted Answer

true

Question 10

Open-ended queations are often used while researchers are trying to identify a problem

Accepted Answer

true

Questions 10