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DECA WEEK TWO Flashcards | StudBud
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DECA WEEK TWO
DECA WEEK TWO
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StudBud Administration
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Two Entrepreneurship Exams
Flashcards
26 cards
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Practice quiz
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Questions
26
Answers
1
Which of the following company objectives could be developed by top management:
To maintain or increase market share
To improve the collection process
To hold weekly sales meetings
To maintain the billing cycle
2
Which of the following is one of the main functions of promotion in the advertising industry:
Persuading
Marketing
Retailing
Branding
3
Which of the following is a personnel record that businesses usually maintain
Job applications
Payroll stubs
Safety regulations
Office newsletters
4
When is the use of email an effective direct-advertising strategy?
The message is for a small audience interested in a product
The message is too short for surface mailing
A business wants to be sure people read the message
The message appeals only to people who have computers
5
Which change in the business environment do most start-up ventures continuously monitor?
International trends
Manufacturing processes
Technology
Geography
6
Coca-Cola, Minute Maid frozen orange juice, and Fruitopia are all examples of Coca-Cola product
mix
items
recalls
lines
7
The effect that selling should have on customer purchase decisions is to ___ those decisions
compel
determine
personalize
influence
8
An example of an operating expense that is included in a business's income statement is
purchases
allowances
inventory
commissions
9
One way that businesses can control operating expenses is to
obtain credit
organize inventory space
buy in small quantities
lease equipment
10
A primary purpose of data mining is to
develop services
summarize ideas
discover relationships
stabilize sales
11
Businesses often use direct advertising strategies because
reduces the need for other elements of promotional mix
direct advertising is less expensive than other promotion
they can select and reach qualified prospects
the promotional message reaches a larger group of people.
12
Most company budgets are based on
sales
expenses
net profit
gross profit
13
How many exams did you do in the past week?
2
0
3 or more
1
14
A characteristic of a business's current assets that are listed on financial statements is
they are liquid
they are depreciated
they are intangible
they are fixed
15
All of a firm's activities and how they function in relation to one another are known as
business operations.
efficiency standards.
communication goals.
desired outputs.
16
A small-business owner might register for trademark protection for the company's
trade secret
invention
logo
Computer software
17
One of the main external factors that may cause a firm to change its business processes is
high operating costs
competition
low employee morale
desire for growth
18
When determining its hiring needs, a business considers its financial status and its ___ needs
secondary
uniform
productivity
temporary
19
Having a narrow product mix allows a company to
mass market its products
specialize in specific product lines
produce less efficiently
appeal to customers of various needs
20
Which component of the business plan requires considerable time and external research?
Strategy and implementation
Market analysis
Executive summary
Appendices
21
Why is it important to track the performance of a business plan?
To establish an operating strategy
To find out if products are selling
To provide investment information
To determine its proposed mission
22
The use of communications channels in public relations activities is an important part of
advertising an image
providing information
targeting customers
marketing products
23
A person stopping to buy a bouquet of flowers from a street vendor is making a(n) ___ decision
major
important
urgent
routine
24
How long are businesses required to keep their records?
On a seasonal basis
Indefinitely
One year
Varies greatly
25
What is often the best source of credit for business start-ups
State or local governments
Commercial banks
Traditional lenders
Stock market
26
Which of the following often provides trade credit to businesses
Financiers
Investors
Corporations
Wholesalers
