PM

aligns a brand with a cause to produce profitable and societal benefits for both parties

company regularly contacts its customers for feedback

practice of managing and studying metrics data to determine the return of investment

aims to design a long-term plan in pursuing an organization’s vision, mission, goals, objectives, and values

concerned with the logical and objective way of directing an organization’s resources in the long- and short-terms

feeling of regret that customers get when the cost of a product is not worth the benefits

expresses what the business aspires to become in the world

USP MEANS

STRATEGIC PLANNING would tell you the steps involved in achieving the strategic goals

process of drawing in new customers or clients

profitable and mutually beneficial relationship is established among all stakeholders

salesperson approaches a customer to sell the product or service

aim established to start the business planning process

salesperson encourages customers who bought the product to contact the company for any concerns

higher selling price indicates that the products offer superior quality

sectors that a business wants to serve

relationships with company departments, suppliers, marketing intermediaries, competitors, various publics, and customers

to identify the most profitable target audience or target market

decisions are usually based on reasonable price or purchase convenience

considered one of the oldest philosophies in marketing

CORE VALUES collection of guiding principles and essential beliefs that empower individuals to operate as a team

tactics to achieve its outlined goals and ambitions in the strategic plan

encouraging your customers to interact and share experiences with your brand.

grouping individuals into distinct groups based on their common characteristics, traits, and interests

company continuously interacts with its customers

uses celebrities or famous people to influence consumers to feel aspirational about a particular product

known as suggestive selling, upselling

fundamental philosophies and ideas used by companies to approach the marketplace

one type of marketing relevant for marketers today

salesperson contacts customers shortly after purchase to ensure that the customer is satisfied

FACTORS AFFECTING CUSTOMER VALUE: CUSTOMER SERVICE, PRODUCT QUALITY, BRAND IMAGE, PRICE

traditional approach to marketing is product-based

explains the company’s purpose and primary goals

accomplished by the first-level supervisors, and are concerned with daily operations.

purpose is to attract tourists and locals alike

activities and efforts made by companies and businesses to increase customer loyalty

TACTICAL PLANNING would tell you what goals to achieve

provides assistance and guidance to customers before, during, and after a purchase

engages in a large-scale selling and promotion effort

uses tactics and strategies to amplify an organization’s cause and mission

developing a tailored message for the segment selected by a business to target

consistency in providing positive customer value

consists of people who buy products and services for their own consumption and not for resale

quantifiable measures that organizations use to describe their performance and track their progress

building a long-term relationship

specific milestone reached to achieve a goal

analysis of a company’s external and internal environments

includes internal & external factors

CRM MEANS

determines the worth of a good or service compared to the competitors

process of evaluating the most beneficial segment(s)

SMART means: specific, measurable, attainable, relevant, time bound