Ch. 6 Consumer Awareness

Feeling regret or concern after making a large purchase.

Sales Method? "Car salesmen"

Which of the following is NOT a common marketing strategy?

A good salesperson will answer a question with a question.

A spur-of-the-moment, unplanned decision to buy a product or service.

Which of the following is a WANT?

Companies pay for prime shelf position in stores to influence impulse buying.

Sales Method? "The product has a reputation for holding it's value."

The amount of stuff a person has is directly related to contentment and happiness.

If you don't have cash on hand, financing a significant purchase is a good option.

Sales Method? "TV commercials"

Inflation has no effect on your buying power.

What concept is best explained by "Money spent here cannot be spent there"?

Persistent increase in the cost of goods and services OR persistent decline in buying power of money.

To buy an item with credit; paying over time.

Which sales method is this? "90 days same as cash?"

An amount of money you spend, usually $300, that causes some pain to part with.

Never buy something you do not fully understand.

You should never wait overnight before making a big purchase if there's only one item left.

Which is NOT a "power over purchase" tactic?