Marketing Midterm Review

Disney’s cartoons would be an example of a product that is copyrighted.

Demographic characteristics help define a __________ market.

Pottery comp sell its coffee mugs at Starbucks and DD. What type of marketing decision was this

limits either the quantity or the monetary value of an imported product

Infrastructure would fall under the _______ factor of production.

obtaining, developing, or improving a product

A _______ is an intellectual property protection that protects written work a book or a song

Which of the following is one of the global marketing strategies?

The United States currently has a trade surplus.

Adaptation and customization are examples of mass marketing on a global scale.

People who share similar needs and wants and who can purchase your products are called a market

In a market economy, who decides whether a business will survive or fail?

The owner of a hair salon provides her customers with?

tangible items

What is the organized way a nation provides for the needs and wants of its people?

product, price, place, promotion

purchasing goods from a foreign country

are type of products which producers will use mass marketing

____________ protect a company from another company taking their slogan or logo.

The output per worker hour defined over a measure of time is

Which of the following is one of the global marketing strategies

total ban on specific goods coming into and leaving a country

international trade a quota is limit on the # or monetary value of product that can be imported

A country’s infrastructure includes its sewers, highways, and phone lines.

A marketing concept list info such as ethnic background age income level & geographic location.

People who share similar needs & wants & who have ability to purch a given product is a market.

Land, labor, capital, and entrepreneurship are the four factors of production.

is govt establishes economic policies restrict imports in order to protect domestic industries

the added value of a product in economic terms

goods and services sold to other countries

When fast food restaurants began accepting credit cards, which economic utility increased?

The United States doesn’t allow any trade between our country and Cuba. This is an example of

marketing function that helps businesses obtain money they need to build or expand their comp

Co. sees younger people moving out away, need home-health care factor present for product opp.

Command economy, individual consumers decide what items will best satisfy their wants and needs

deciding how much to charge for goods and services

In economic terms, land, labor, and capital refers to

Resource scarcity forces nations to make economic choices.

In economic terms, land, labor, and capital refers to…

use of a trademark, patent, company name for a fee

A good example of a trade secret would be

When a co obtains a ___ it protects their invention from being made by another co for 20 years.

3 major types of global marketing strategies are globalization, customization, and ______.

difference in value between exports and imports

determining the best way to get a product to the customer

Marketing function affects how product will sell & amount of money business will make?

What is the organized way a nation provides for the needs and wants of its people?

Trademark protects a company’s invention from being used by another company without permission.

Form, place, time, possession, and information are types of economic

"Buy one get one free” would be an example of distribution

What are recurring changes in economic activity called?

A nation experiences a trade surplus when it exports more than it imports.

In addition to people (target market), what are the elements of the marketing mix?

In addition to demographics, what other three factors can be used to define a target market?

percentage of total sales generated by competing companies

Action most appropriate for a busn to take when competition intro similar product to the mktplc

Which are types of products for which producers are most likely to use mass marketing

Selling winter outdoor gear through catalogs mailed to skiers & snowboarders is place utility.

providing customers with the goods and services they want