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Marketing gr 13 Flashcards | StudBud
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Marketing gr 13
Marketing gr 13
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1
What are the characteristics that should be in a good brand
DEFGH
ACEFH
ABDGH
BCDEF
2
Advertising advertisements by a firm on such as its web pages and Facebook pages is referred to
Owned media
Paid media
Public media
Common media
3
Identify the correct explanations
1B/2C / 3D / 4A
1D / 2 B / 3 C / 4A
1 B / 2D / 3C / 4A
1C / 2A / 3 D /4B
4
Select the correct features of each consumer good
1C/2B/3C/4D
1D/2C/3A/4B
1D/2C/3B/4A
1C/2A/3B/4D
5
Identify the correct explanation
A4/B3/C1/D2
A4/B2/C3/D1
A1/B3/C2/D4
A2/B3/C1/D4
6
Identify the different type of packaging
A - primary packaging / B- Shipping packaging / C- Secondary packaging
A - shipping packaging / B- primary packaging / C - secondary packaging
A - transport packaging / B - shipping packaging / C - primary packaging
A- secondary packaging / B - Shipping Packaging / C - Primary packaging
7
Job production is an example for
Customer concept
Production concept
Marketing concept
Selling concept
8
Identify the importance of marketing to customers
ABEF
ADEI
BDEH
EFGI
9
Presenting a series of goods under the same brand by certain production firm is referred
Private branding
Family branding
National branding
Individual branding
10
Consumer demand the product by the brand name. This loyalty level is
Brand insistance
All of above
Brand preference
Brand recognition
11
Identify the characteristics of the different stages of Product life
1D/2B/3A/4C/5E
1C/2E/3A/4B/5D
1A/2B/3C/4D/5E
1B/2C/3A/4E/5D
12
Name the missing product levels
A- GENERIC / B- POTENTIAL / C- AUGMENTED
A - GENERIC / B- AUGMENTED / C- POTENTIAL
A - AUGMENTED / B - POTENTIAL / C- GENERIC
A - EXPECTED / B CORE BENEFIT / C - POTENTIAL
13
Identify the marketing concepts in correct order
A- Social marketing concept / B - Selling Concept
A - Selling concept / B - Marketing concept
A - Product concept / B - customer concept
A - Marketing concept/ B - Social Marketing concept
14
Identify the examples and name the related brand loyalty level that matches with examples
Brand insistancy
Brand recognition
Brand preference
Brand loyalty
15
Life style , social classes and personality comes under
•Geographicalsegmentation
•Behaviouralsegmentation
•Psychographical segmentation
•Demographicalsegmentation
16
Identify the correct characteristics of each marketing concepts
1A/ 2B/3C/4E/5D
1C/2D/3E/4A/5B
1E/2D/3C/4A/5B
1D/2C/3D/4B/5E
17
The promotion of goods by paying, impersonally is known as .........................
Advertising
Direct marketing
Publicity
Sales promotion
18
A tooth paste producer has high quality in his product than competitor.What is the best marketing concept fitting this
Product concept
Marketing concept
Selling concept
Production concept
19
Select the correct explanation related to each markets
A2 / B3 / C4 / D1
A1 / B2 / C3/ D 4
A4 /B 2 / C3 / D 1
A3 / B4 /C2 /D 1
20
Identify the explanation
A - impression /B - engagement/ C- value
A- engagement / B - impression / C - Satisfaction
A. - offerings / B - value / C - Satisfaction
A - engagement / B - brands / C c- transaction
21
Identify the product mix of the given company products
width – 3 / Length 12 / depth – 3
width – 3/ Length 12 / depth – 4
width – 4 / Length 4 / depth – 3
width– 4 / Length 12 / depth – 3
22
Competition between similar products which satisfy same want is
Generic competition
Industry competition
Brand competition
Form competition
